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Posts Tagged ‘promotions’

In Honor of International Resale Day

Posted in Shopkeeping talk, tagged , on July 18, 2016| 4 Comments »

Happy International Resale Day!

Here’s hoping you have a great promotion in your shop today (or sometime this week… just make your headline “Happy International Resale Week”!)

Oops, did the time just get away from you? Here’s (more…)

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Can You Clean Closets?

Posted in Shopkeeping talk, tagged , , , , on July 8, 2016|

Can You Clean Closets? Or re-do a family room in an hour?

Use a mess to CLEAN up with this resale promotion from TGtbT.comOf course you can. You have, by dint of being a resale shopkeeper, a talent that you might not even realize others don’t. The ability to see what people need to clear out, how to use what you have to make life simpler and more rewarding.

So why not take your talent and turn it into a social media storm, a shop business uptick, and a whole lotta fun all at the same time? (Not to mention the press release possibilities!)

Here’s how:

1- Create a social media storm on your most-productive social media channel(s):

Show Us your Messy Closet!

Post a pic of your Pitiful Family Room!

2- Invite them to post pix of their sad situations as interaction on your social media. Comment on every entry.

3- Choose one of the entries as the winner. You can do this by allowing folks to VOTE in your shop (Post a pic of the situation, give each customer a token to deposit in a jar) to get folks in and to also alert shoppers to follow you on social media, running a social media contest (personally I think this would be overkill on top of the photo entries, but…), or simply with your infallible social media radar: which entry looks like it would yield the most dramatic Before-&-After photo/ post result?

4- Go there, do it. Seriously. WITH an eye out for marketable results, such as “Do you really need 8 pair of black heels? Pick the ones most flattering/ comfy, consign the rest” or “The room NEEDS a study corner with a good desk lamp and a pop of color, which we’ve grabbed from our inventory at OurShop” Take LOTS of photos, way more than you think you’ll need.

5- Post before, during, after photos on your blog over the course of a few days (NOT only on FB, but on your blog so you can refer back to this event every 4-5 months!) to show how YOUR business can help your followers/ fans/ readers/ customers live a better life. Think “reality show”: Make it personable, show your interaction with the winner, do a little conflict (“But that’s the lamp my aunt gave me! I wore that dress on my first date with my husband!”) resolution. By

clearing out, paring down, recycling, and shopping resale

you’re entertaining, educating, and showing folks that they can, in the words of HowToConsign.com:

ReSell * RePlace * ReJOICE!

Save

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The darndest things come in PINK!

Posted in Shopkeeping talk, tagged , , , on April 4, 2016|

Pink hard hats? Pink hard hats? Yes, please, says TGtbT.com

PERFECT for (more…)

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Leap Day: An Extra Day for Fun & Promotions in your Shop!

Posted in Shopkeeping talk, tagged , , , on February 16, 2016| 1 Comment »

Leap year gives us a February 29 just once every four years.

Leap Day used to mean proposals!Used to be, that was the day women could ask men to marry them. That charming (?) custom has fallen by the wayside, but still, Leap Day is an opportunity to do something fun in your shop that will help you Stand Out from the Crowd.

Subject lines and ads and graphic ideas you

(more…)

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10 Ways to keep your business as healthy as your HEART!

Posted in Shopkeeping talk, tagged , , , , on January 20, 2016|

How will your shop promote heart health and your biz too on National Wear Red Day?

It’s a worthy goal, educating women about heart disease. Red’s a flattering color to wear.  It’s a profitable item to sell. And it’s even a FUN way to reach out to your community. Here’s 10 promotional ideas from TGtbT.com and its Products for the Professional Resaler: National Wear Red Day is a natural for consignment & resale shops, says Kate Holmes of TGtbT.com

  • Put all red in your windows using the hashtag (below) as a banner sign. Use photos of your display in your social media.
  • Offer heart-shaped cookies with every purchase of anything red. (Freeze the extras for a Valentine’s Day giveaway… there’s  a REASON this day is in February LOL)
  • Fill your swing shop with red merchandise (even if that means red throw pillows and candlesticks!) Sign your area with the hashtag.
  • Everyone looks good in SOME shade of red. Blog about that! (Did you know there’s a whole blog just on red lipstick?)
  • For a week before National Wear Red Day, have your staff wear red heart name badges to call attention to your one-day event/celebration/promotion.
  • Advertise heavily that your shop will be giving customers wearing red and shopping on that day, a “heart-felt” (oh, do NOT get me started on heart puns here…) discount on their purchase… or offer that cookie, or maybe a box of candy hearts?
  • Facebook, Twitter, Instagram your little hearts out (pun intended.) Good graphic? Your entire staff wearing red, which would ideally be shot a week or two earlier. Make SURE your graphics include your shop name and info.
  • Gift with purchase? Mini-bottles of red nail polish or mini red lipsticks. Especially good for kidswear shops, who may not have a lot of red merchandise to sell… but whose customers are most likely to wear nail polish and lipstick (and care about heart health!)
  • Promote to alert your clientele that you will be making a donation to the American Heart Association, or your local heart institute/ clinic, with the purchase of anything red.
  • For a week before National Wear Red Day, have your staff wear red heart name badges to call attention to your one-day event/celebration/promotion.

BTW, the hashtag is #GoRedWearRed. Use it on Twitter and Instagram to get noticed!

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