Pithy point for all retailers, ESPECIALLY us consignment, thrift, resale shops, about Facebook convos. Even the negative comments. Thanks, Vertical Response.
Read more about Facebook No-Nos. Pay attention to #5 lest you (more…)
Posts Tagged ‘resale shopkeeping’
Acknowledge in public, solve in private.
Posted in Shopkeeping talk, tagged profit, resale shopkeeping, starting a consignment shop, web, word of mouth on September 24, 2013| 5 Comments »
How often to send emails to your shop’s list.
Posted in Shopkeeping talk, tagged email, resale shopkeeping, small business, web on September 22, 2013| 4 Comments »
Good article on how often you can send emails to your mailing list without annoying them. And how many of these emails can be direct sales pitches without turning your followers off? The author (more…)
When in doubt, sing the alphabet song
Posted in Shopkeeping talk, tagged consignment, consignors, customers, daily operations, profit, resale shopkeeping, success on September 16, 2013| 17 Comments »
WHAT’s productive when?
That’s a tricky question in our industry. After all, we have a minute-to-minute balancing act between incoming goods and shoppers… so which is more productive to ongoing success and profit
right this very minute?
Working with consignment, resale, and thrift shopkeepers I remind them that their merchandise is worth zero until someone buys it… so there is a priority which is always true.
I like to teach the mantra PQRST to help them decide focus on what to do moment to moment:
PQRST
= People and Quality (of interaction) first… Resale Stuff Thereafter!
What do you think? Would this be a valid part of not just your staff training, but your shop’s “corporate culture”? Agree or disagree? Let’s hear it, in the comments…
Illustration based on an original here.Only 100 Days! How will your shop do?
Posted in Shopkeeping talk, tagged christmas, holidays, resale shopkeeping, small business, success on September 15, 2013|
How to write for all your Internet “billboards”
Posted in Shopkeeping talk, tagged advertising, blogging, Facebook, resale shopkeeping, Twitter, web on September 14, 2013|
Used to be, you had to rent a billboard, buy a display ad, pay for air time on the radio and TV. Well, you still need to do all that, but many consignment, resale and thrift shopkeepers are relying heavily on social media, email, and their web sites or blogs to carry the largest share of their out-of-the-store salesmanship.
But crafting a message that will mean something on each of the platforms can be confusing. Here’s Vertical Response’s infographic to help you!
Like the info? Share it or like it below if you care to… it would be nice of you!
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