Is your shop hip to all the goings-on in your community? The concerts, block parties, theater performances, festivals? Maintaining a calendar of such events is a great way to get folks visiting your web site, seeing your branding, feeling connected to your business. And a fun way to get them SHOPPING is called (more…)
Posts Tagged ‘resale shopkeeping’
A social media promo they’ll look forward to!
Posted in Shopkeeping talk, tagged advertising, blogging, Facebook, merchandising, resale shopkeeping, starting a consignment shop, Twitter, web on November 1, 2016|
Don’t P*** Them Off
Posted in 5- Minute Fixes, Shopkeeping talk, tagged Facebook, resale shopkeeping, selling, web on October 28, 2016| 5 Comments »
Lots of consignment and resale shops find Facebook posts like these very useful:
Today Only: All pants 25% off!
Flash Sale: 50% off all lamps today
BOGO: Buy a sweater, get a 2nd half off! Today only, hurry in!
and that’s great. But (more…)
Need Facebook Interaction? Here’s How
Posted in Shopkeeping talk, tagged Facebook, resale shopkeeping, social networking, success, web on October 20, 2016| 1 Comment »
What kind of Facebook post will get people commenting and sharing?
What kind of Facebook post will get people commenting and sharing?
A question.
A question anyone can answer. Like this one, run by a food site. Last I looked, over 1100 people had chimed in. I mean, everyone wants to share a little anecdote from the past, right? Everyone had to eat things they hated and still hate, and everyone can chime in.
( In case you’re interested, my answer would have been lamb shanks. See, you’re thinking too, and you’d probably have commented on this if you saw it on your Facebook time line.)
Here’s one with over 11,000 shares and 14,000 comments!
(Notice that this graphic has branding…)
Now, what could YOU post that would get mega-comments and shares?
I’d do something that at least kinda connects to the merchandise you sell. If you are a womenswear shop, it might be What was your favorite outfit when you were a kid? (Or if it’s prom time: What color was your prom dress? ) Sell kids’ stuff? Their favorite toy. If you sell home decor, you could ask What do you wish you could have kept from your family home, or What decorating rule from your parents do you still follow?
So take a few moments and make a simple graphic with your question on it. If you’re a bit leery of whether your question is interesting enough to draw comments, print it out, post it at your sales desk and see how many customers read and verbally answer it!
Yes, it needs to be a graphic, not just a question in your post… you know how pictures draw the eye…
BTW: When you create your graphic for your question, add your shop info to it. No sense getting all that interaction without branding your business name, tag line, and so on. After all, all I remember from that first graphic is that the posting company had something to do with food.
In the comments, why not share a question you think would be most intriguing to YOUR fans and followers?
Learn a Lot By Looking: Or at least, Smile.
Posted in Shopkeeping talk, tagged daily operations, learn a lot, resale shopkeeping on October 18, 2016| 1 Comment »
I snapped this sign immediately when I spotted it in (more…)
Want your shop to POP?
Posted in Shopkeeping talk, tagged advertising, blogging, resale shopkeeping, small business, social networking, web on October 13, 2016| 4 Comments »
Your web site. Your Facebook cover photo. Your blog. Your profile picture, Instagram, Pinterest, Twitter, business card, media ads, TV commercials, Tshirts, garment tags, trade show, charity auction signage… how many places could YOU put
a picture of your shop?
Lots, huh?
But won’t that be boring?
Not if you make your photos POP.
Click to see the variations larger.
Done on your phone with the Prisma app. Take some time and explore it (you’ll have to find how-tos with your search engine. Don’t get me started on why app makers don’t tell you how to use the darn things.)
The results are artsy enough to print out on some nice paper and frame in your dressing rooms. Never hurts to remind folks just where they are. For example, here’s my fave:
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