Feeds:
Posts
Comments

Posts Tagged ‘selling’

Are your pants pocket-free?

Posted in Shopkeeping talk, tagged , , , on January 23, 2011| 2 Comments »

Turn a negative into a positiveI was thumbing through a clothing catalog the other day and came across this description of a pair of pants: one of the pluses of this garment, a feature I was sure to love, a reason to buy these pants, the copywriter wrote,

is that they are “pocket-free.”

What an interesting concept…and a useful one.

Here’s what Andy Sernovitz had to say on the subject:

Focusing on what you don’t have, don’t waste, or don’t use can set you apart. When Amazon decided to do away with the extra plastic and oversize containers, everyone was talking about what their “Frustration-Free Packaging” didn’t have. If you’ve got an efficient advantage that removes unnecessary excess or saves time, highlight it and help people talk about it.

The Lesson: Great conversations can sometimes be about what you don’t sell. (read the whole article)

Focus on what you DON'T have!“What you don’t have, don’t waste, don’t use”…how perfect is that focus, especially for the resale industry? Bet you can think of lots of POSITIVE messages about what your shop DOESN’T HAVE!

Save

Read Full Post »

What do they HATE about your consignment, resale, or thrift shop?

Posted in Not-for-Profit Resale, Shopkeeping talk, tagged , on January 19, 2011| 16 Comments »

Sure, you hear compliments constantly about your resale shop. “Everyone says it’s so cute,” says one Worn out shoes? shopkeeper. “People tell me all the time how neat and organized my shop is,” says another.

But what are they not telling you?

That’s what you need to hear. Now no one likes to hear the negatives. It stings. It hurts our pride. We feel it’s unjustified and a matter of their opinion… which, natch, we don’t share.

But until you know (more…)

Read Full Post »

Retailing is not Rocket Science.

Posted in Shopkeeping talk, tagged , on January 15, 2011| 2 Comments »

These are actual rocket scientists. Notice that they do not look like typical resale shopkeepers.

Think resale retailing is complicated? Nope.

It’s as simple as AIDA.

First,  (more…)

Read Full Post »

Gloomy grey sleety slushy? Not in consignment, it’s not!

Posted in Shopkeeping talk, tagged , on January 9, 2011|

Life's a beach with a resortwear or cruise swing shop in your consignment shop!What better way to cheer up your consignment and resale and thrift clientele than with a Resort Department?

The fact that it (more…)

Read Full Post »

Resortwear: The Fifth Season for Consignment, Resale & Thrift Shops

Posted in economics of resale, Shopkeeping talk, tagged on January 3, 2011| 1 Comment »

Princess Summerfallwinterspring*…how I loved her as a little girl. She covered the whole wonderful spectrum of seasons.

Or did she? I guess Princess SummerfallwinterRESORTspring just doesn’t trip as lightly off the tongue… but it can trip lightly off your January/ February sales, if you let it.

Here’s some advantages of having, promoting, advertising and publicizing an actual resortwear/ cruise department in your resale shop.

The resort/ cruise season as a part of your resale business can be a positive in so many ways:

* First, simply the income generated by providing another “department” for a specific clientele.
* Then, the PR value of a “thrifty” shop offering goods which may be seen as “luxury”…
* And of course the word-of-mouth aspect of same…
* The added reason-to-shop and resulting traffic in January and February by offering resort. They may come in to see the resort wear and buy the winter left-overs, making drastic markdowns on these goods unnecessary
* Giving regulars “first dibs” on warm-weather items, before “the rest of the town” grabs all “the good stuff” This aspect is perceived as a true customer service
* And the ability to psyche out what will sell when spring/ summer finally arrives throughout the shop. Watching what was snatched up in Jan and Feb will help an astute shopkeeper price right (up or down), when warm weather finally DOES arrive.

* Before you wrack your brain, she was on the Howdy Doody Show in the ’50’s. Stroll down Memory Lane…

Save

Read Full Post »

« Newer Posts - Older Posts »