Does your consignment, resale, thrift shop ever attract tourists? Visitors? Seasonal residents?
Or are there folks you run across in your store who might want to know (more…)
Posts Tagged ‘shop local’
Insider Knowledge: Your Hidden Talent
Posted in economics of resale, Shopkeeping talk, tagged advertising, customers, shop local on February 5, 2011| 4 Comments »
Does your consignment, resale, thrift shop ever attract tourists? Visitors? Seasonal residents?
The Key to Holiday Selling for Consignment, Resale, and Thrift Shops.
Posted in Shopkeeping talk, tagged christmas, holidays, shop local on November 14, 2010| 4 Comments »
Okay, let’s dispel the myth that resale shops have to just suffer through the holiday buying season because, after all, “no one buys used stuff for Christmas.”
After all, you have plenty of NWT items for sale (do folks who aren’t yet fans of your shop KNOW that?) and there are all sorts of things folks need for the holidays themselves (have you REMINDED them that everything from a LBD to a stunning serving platter can be had for budget-sparing price at your shop?) and that your shop’s a haven from the commercial, flimsy, mass-produced big-box junk (TELL and SHOW them your shop’s a treasure trove of the unique, local, and hard-to-find)? See what HowToConsign.com is telling YOUR potential customers about a Merry Thrifty Christmas and a Heedful Holiday.
This excerpt from Holidays in Resale just might get you fired up to help your customers have a wonderful, eco (-logical and -nomical) celebration…and have one yourself as well!
The key to holiday selling is to remind your shoppers, and the potential shoppers in your marketplace, that you have great gifts and holiday supplies that are unique, individualistic, and affordable. Gussy up what you have in-shop, and develop reasons and ideas for your shoppers to buy your items.
Don’t let your merchandise be hidden by holiday decorations. Instead, use things that are for sale as your decor. Red sweater, green sweater. Pile pine cones in the serving bowls. Tie big velvet bows on every crib and stroller.
Add touches that evoke the Yuletide spirit to your merchandise. Fill those for-sale crystal bowls with sparkly balls and tuck evergreen boughs behind paintings. Tie a red muffler around the neck of a green coat. Make quick bows with wired plaid ribbon and pin them on necklines, lapels, waistbands.
Do everything possible to sell holiday-themed goods as early as possible. Face-out displays, swing-shop features, window displays and so on. What’s worth $50 on November 22 is worth ZERO on December 22. Move it!
Order your own PDQ copy of Holidays in Resale today.
How do you show both current and prospective customers that a Merry Thrifty Christmas is not only possible…but preferable?
What’s the difference?
Posted in Shopkeeping talk, tagged consignment, shop local, small business, Thrift on October 10, 2010| 4 Comments »
A phrase has been on my mind for a few months now:“Dusty musty thrift store.”
It’s most often used by journalists but it reflects what so many (as many as 9 out of 10) people think about used, secondhand, thrift, consignment, resale shops. Now maybe you, as a resale shopkeeper, would like to think that “dusty musty thrift store” is no longer true. That the public no longer thinks of our industry as sub-standard. But in your heart-of-hearts, you know
there’s a vast difference between “new” stores and “used” stores.
.
Without peeking at the store signage or the price tags, every one of us can tell, just by looking around, whether a store sells new or used. My question, and what I’ve been trying to put my finger on, is
What’s the difference? (more…)
It’s not too early to plan your holiday promotion.
Posted in Shopkeeping talk, tagged holidays, promotions, shop local on September 13, 2010| 1 Comment »
This is a Florida snowman. Our fav holiday carol? "Let it Snow"..."somewhere ELSE!"
Are you a part of a local resale, consignment, thrift shop marketing group? The power of many can be awesome… especially when you’re planning to go up against the holiday shopping advertising and promotion of those”real” stores! But even if you don’t have a local group, this idea’s a winner.
It’s time to choose and develop a theme which will motivate shoppers to explore your business. Here’s a theme that works for resale associations, local merchants’ groups…even your store by itself.
“Snow (more…)
Deja Vuesday: Come shopping with me…
Posted in Deja Vuesday, Shopkeeping talk, tagged shop local on August 3, 2010|
The Blog of
Too Good to be Threw is the flagship site of the TGtbT Family of Sites for the Professional Resalers
-
Join 2,063 other subscribers
Let’s be Social
Meet Kate
What Kate said about:
When Kate said it:
Read more about:
accepting accessories advertising blogging buy-outright christmas competition consignment consignors customers daily operations display email employees Facebook Halloween holidays home decor HowToConsign.com learn a lot markdowns merchandising NARTS Conference perceived value Products for the Professional Resaler profit promotions resale shopkeeping sea of sameness selling shop local small business social networking starting a consignment shop success thought for the day Thrift Twitter web word of mouthMost Popular Posts
Auntie Kate The Resale Expert 