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Posts Tagged ‘small business’

Leap Day: An Extra Day for Fun & Promotions in your Shop!

Posted in Shopkeeping talk, tagged , , , on February 16, 2016| 1 Comment »

Leap year gives us a February 29 just once every four years.

Leap Day used to mean proposals!Used to be, that was the day women could ask men to marry them. That charming (?) custom has fallen by the wayside, but still, Leap Day is an opportunity to do something fun in your shop that will help you Stand Out from the Crowd.

Subject lines and ads and graphic ideas you

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Q: Is your consignment or resale shop smarter than Gap Inc?

Posted in Shopkeeping talk, tagged , , on January 29, 2016|

Q: Is your consignment or resale shop smarter than Gap Inc?

A: You betcha!

Your shop, as simple, local, one-person-run as it might be (or as multi-locationed, professionally-staffed, online-savvy as it might be!) would never drop the ball so badly (more…)

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10 Ways to keep your business as healthy as your HEART!

Posted in Shopkeeping talk, tagged , , , , on January 20, 2016|

How will your shop promote heart health and your biz too on National Wear Red Day?

It’s a worthy goal, educating women about heart disease. Red’s a flattering color to wear.  It’s a profitable item to sell. And it’s even a FUN way to reach out to your community. Here’s 10 promotional ideas from TGtbT.com and its Products for the Professional Resaler: National Wear Red Day is a natural for consignment & resale shops, says Kate Holmes of TGtbT.com

  • Put all red in your windows using the hashtag (below) as a banner sign. Use photos of your display in your social media.
  • Offer heart-shaped cookies with every purchase of anything red. (Freeze the extras for a Valentine’s Day giveaway… there’s  a REASON this day is in February LOL)
  • Fill your swing shop with red merchandise (even if that means red throw pillows and candlesticks!) Sign your area with the hashtag.
  • Everyone looks good in SOME shade of red. Blog about that! (Did you know there’s a whole blog just on red lipstick?)
  • For a week before National Wear Red Day, have your staff wear red heart name badges to call attention to your one-day event/celebration/promotion.
  • Advertise heavily that your shop will be giving customers wearing red and shopping on that day, a “heart-felt” (oh, do NOT get me started on heart puns here…) discount on their purchase… or offer that cookie, or maybe a box of candy hearts?
  • Facebook, Twitter, Instagram your little hearts out (pun intended.) Good graphic? Your entire staff wearing red, which would ideally be shot a week or two earlier. Make SURE your graphics include your shop name and info.
  • Gift with purchase? Mini-bottles of red nail polish or mini red lipsticks. Especially good for kidswear shops, who may not have a lot of red merchandise to sell… but whose customers are most likely to wear nail polish and lipstick (and care about heart health!)
  • Promote to alert your clientele that you will be making a donation to the American Heart Association, or your local heart institute/ clinic, with the purchase of anything red.
  • For a week before National Wear Red Day, have your staff wear red heart name badges to call attention to your one-day event/celebration/promotion.

BTW, the hashtag is #GoRedWearRed. Use it on Twitter and Instagram to get noticed!

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Do you RE?

Posted in Really good ideas, Shopkeeping talk, tagged , , on January 1, 2016| 1 Comment »

A while back, Tanya of Tags, in Oakdale CA, contributed an excellent article for her fellow consignment, resale, and thrift peers to our web site, TGtbT.com. I thought you’d enjoy it, going forward into a new year:

Become a ReFashionista this year and “RE” your way to success!

Tags contributed this article to TGtbT.comWhat is “RE”? It is a ReVolutionary way to think about your store, your employees, your customers and clientele! RE starts with Me!

ReMind! Remind yourself and your employees of how (more…)

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Everyone loves the diversity of consignment shops!

Posted in Shopkeeping talk, Used Stuff in the News, tagged , , on December 28, 2015|

Reading an article on the growth of consignment shops in Vietnam, I was struck by this quote:

Consigned items sell relatively well thanks to

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