A phrase has been on my mind for a few months now:“Dusty musty thrift store.”
It’s most often used by journalists but it reflects what so many (as many as 9 out of 10) people think about used, secondhand, thrift, consignment, resale shops. Now maybe you, as a resale shopkeeper, would like to think that “dusty musty thrift store” is no longer true. That the public no longer thinks of our industry as sub-standard. But in your heart-of-hearts, you know
there’s a vast difference between “new” stores and “used” stores.
.
Without peeking at the store signage or the price tags, every one of us can tell, just by looking around, whether a store sells new or used. My question, and what I’ve been trying to put my finger on, is




