Have you ever thrown away a precious gift? Say, like the diamonds your great-aunt gave you?
Or a question like this on your Facebook page?
“What kind of furniture do you have in your store now? My boyfriend is moving to the area and is in need of stuff for an apartment.”
My goodness, what a wonderful question to have posted on your page. Imagine how you could answer it. With a list of the merchandise you have in the shop, from sofa to bedside tables, dishes to pots and pans. You could even mention that big old framed poster you despair of ever selling, the one of muscle cars from the 70’s.
Heck, you could even do a Facebook album, showing what the boyfriend could buy for his apartment, and showing the total savings.
A precious gift. Alas, however, the shopkeeper who was given this gift simply answered in generalities. “Are you looking for a specific item? We have tables, end tables, dishes, glassware, pictures, decor. I can not remember what we have. . .”

There go the diamonds, down the drain.
PS There’s no law says you can’t ask a buddy or your sister-in-law to post a leading question on YOUR Facebook page, is there? That would let you showcase some aspect of your consignment, resale, or thrift store. Questions like “What can I wear to the Admiral’s Ball?” “I have 5 kids, how can I keep the winter coat bill under $125?” “Tell me how to make over my coffee table decor before my snooty cousin comes to visit!”
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