Posted in Shopkeeping talk, tagged Twitter, word of mouth on January 18, 2011| 1 Comment »
and it’s also the most neglected.
Customer service is so lacking that it can be difficult to (more…)
Posted in Shopkeeping talk, tagged blogging, Twitter, web on January 14, 2011| 3 Comments »
Well, this week I took them up on it and “followed” every person with a Twitter account who follows me. Most of whom, naturally, are consignment, resale, and thrift shops. Let’s see what I can learn (more…)
Posted in Shopkeeping talk, tagged advertising, Twitter, web on October 2, 2010| 1 Comment »
Kinda like how much wood would a woodchuck chuck if a woodchuck could chuck wood, isn’t it.
And I’m not even totally certain what a woodchuck is* and whether I’ve ever actually SEEN one.
Posted in economics of resale, Shopkeeping talk, tagged advertising, promotions, Twitter, web on July 12, 2010| 2 Comments »
Dance cards are those archaic little booklets that were given to a young lady at cotillions and balls. With a teeny pencil tied with a ribbon attached, young men would write in their names on the young lady’s card, claiming her dancing company for each song. Hence the expression “pencil me in.”
Of course, an empty dance card bespeaks a wallflower.
So if you use a Google calendar or any calendar on your web site, whatever you do, don’t leave it looking like there’s nothing going on at your shop. You and I known there’s plenty going on…so why not let your adoring public in on it?
The shop’s calendar only has 3 entries…and all, alas, are negative.
What could this shop have put on their calendar? Well, Happy 4th of July. Fall fashions coming soon. Check out our new book department. And that’s not even counting any promotional events. Or town happenings. Or even inspiring quotes.
Look at all that image-enhancing space you could use.
Absolutely nothing out-of-the-ordinary happening at your shop? Then list the ordinary things: Come see our new window display or Monday’s a big incoming day…so get on in Tuesday to get first dibs. Or create a promotional event that needs no more than a name and attitude: Wacky Wednesday if every customer wearing a wacky pair of shoes gets a WHACK (Wonderfully Humongously Adorable Consignment Knick-knack, e.g. a pick from your basket full of beribboned little treasures that have been saved from your ODs)
224. August 19 is Coco Chanel’s birthday. She was the first person to popularize menswear for women and, of course, created the “little black dress.” Use your imagination: what’s the “little black dress” of home decor or kidswear? –Idea #224 from Resale’s BEST Promotions. *
* And don’t miss idea #214 in Resale’s BEST Promotions about Encouraging Incoming: #214 is JUST the idea you need in the middle of July, and is the first of FIVE ideas on that topic you can use on your “dance card” calendar and in your shop.
Posted in economics of resale, Shopkeeping talk, tagged Twitter, web, word of mouth on May 29, 2010| 4 Comments »
Okay. We’ve spent some time recently
those nasty, totally-inaccurate (or so we like to think!) and biased negative reviews of our shops by asking our fans, friends, and best customers to put their reviews up on all those sites Auntie Kate talked about.
enhancing those free-listing sites with photos, info, and more good reviews from those who love our shops, as Auntie Kate mentioned a few weeks ago.
Fantastic! We’re nearing the home stretch now. Next task: get some good, glowing, wonderful reviews of your shop on its Facebook page. Wouldn’t it be wonderful if people could read what others think about your shop? Of course it would.
Too Good to be Threw is the flagship site of the TGtbT Family of Sites for the Professional Resalers
Auntie Kate The Resale Expert 