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From a vast collection of interesting shots of consignment, resale, thrift and even (gasp!) “new” stores, some crafty ideas about how to make a photo of your shop (on your web site, in your blog, on FB, in a brochure or on a postcard of your business card or heck, even on a T-shirt) be doubly useful by including your name in the  picture.

Make your shop shots do double duty.

Without further ado, and with (more…)

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Rule #1 of Advertising, Marketing and Promotion:

They aren’t paying attention.Your potential customers have a lot on their minds.

Your potential audience for everything from a TV commercial to a tweet is not concentrating on what you’re saying. You’re lucky if (more…)

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Consignment, resale and thrift shops have ever-changing selection, and that’s a strong selling point visually, in the photos we use on our web sites and blogs.

Alas, sometimes though, when we’re taking photos of our shop, we bore the sox off our customers.

Just taking a quick shot (more…)

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Yappy birds. Did I say that? What I meant was sweet little tweets.

Click to see 2Good2BThrew's Favorites

This suggestion is part of our Weekend Warriors series, which gives resale shopkeepers something to do over the weekend. Read past ideas on how to improve your business in your “free” (ha!) time.

Your tweets are so easily overlooked… Let’s say you have this great link you’ve called your fans’ attention to. What if she missed it? What if it came in such a flurry of incoming tweets that she simply didn’t get a chance to take advantage of it? Wouldn’t you like to give your 140-character marketing message a second life? You can simply use Twitter’s (more…)

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Another Weekend Warrior Idea.

This weekend, why not increase the value of your shop’s merchandise photos with a little craftiness?

We’ve talked about (more…)

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