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What makes a good, quick, no-fuss merchandise shot for your social media?

Take a look. Continue Reading »

ghost toen in your shop? Auntie Kate has some suggestionsNo customers? You’ve vacuumed and waxed the rods and are bored silly? Feel like you’re in a ghost town?

Here’s a suggestion: Learn how to claim your on-line listings. Take your time and do it right.

One thing they forgot, for us entrepreneurs: Make sure that your profile page on Facebook shows your business page. (And make sure that that link actually GOES there.)

Extra credit. For more ideas of what to do when, seemingly, there’s nothing to do:

Rather than stare out the window and worry that everyone’s forgotten you….

Learn to link to get more traffic. (And if you’re embarrassed that you aren’t QUITE sure how to find your own URLs, read this.)

UnMarketing asked a question on Facebook:

Name a brand that you used to love/hate and now feel the opposite. What happened to change it?

Very astute question, because it forces us into customers’ shoes and helps us examine what builds or destroys satisfaction. Here’s two retailer brand mentions that could apply to our industry: Continue Reading »

I love snapping quick photos to share with you in my Learn a Lot series. There’s so much imagination out there to inspire us all… but sometimes, even The Resale Guru needs to

take a second look.

I saw this wonderful little swing shop armoire in a vintage market and loved the signage, the tulle on the top of the (really, an old TV armoire….) and the lace and beads to emphasize the merchandise…

A swing shop can be an old armoire in your consignment, resale or thrift shop

More on swing shops and other sizzling ways to enhance your shop: just click or tap!

 

but it took a closer look at my photos before I noticed the really, really, really good idea Continue Reading »

Every shop that sells furniture knows how hard it is to sell coffee tables, right?

Well, not if you do a little suggestive selling!

Try these ideas printed out and placed in an easel around the shop… and see if those coffee tables get snatched up quick!

HowToConsign.com sees a consignment store or thrift shop coffee table as a kids’ play table with some simple “roads”… and even parking spaces!

Chalkboard paint turns a consignment shop coffee table into a kids’ play table. We suggest cutting a hole to insert a chalk bowl into… but that’s just a frill 😉

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TGtbT.com, the Premier Site for Professional Resalers, has this mission statement.Does your consignment, resale, or thrift shop have a purpose? A mission statement?

If you’re kinda unclear what Continue Reading »

Take a moment and think about what’s coming up in February. And how your shop could use these wacky “national days” to tickle the fancy of your current… and potential!… clientele. Here’s some I’ve chosen at random, and a thought or two on each to get your imagination going to

design a promotional event for your shop!

Feb 1 Wednesday Work Naked Day: Your email, blog post, social media message could be: If you’re not allowed to work naked, the next best Continue Reading »

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