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Staff. They’ll never do the job like you do it.

And that’s okay.

It might even be better than okay, it may be a revelation.

Now, your job will be

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I’m gonna just put this out there, folks. I know you all like to do one LOOOONG Facebook Live peddling your merchandise. 45- to 70-minute long Facebook live videos seem to be the rage nowadays. But think about it…

is this how your IRL shopper SHOPS?

Of course not. If you required her to sit through a demonstration of the interior of a dozen designer bags, when she’s popped in to see what she can use as a beach coverup…

will she buy that instead of what she is looking for?

So why do loooong live videos with something from every darn department of your shop, and make your viewers suffer through all sorts of sizes when she needs a double or triple 0? Think she’ll enjoy that? Nope,

she’ll click away from your smiling face, much as she loves you.

I’ve done it, you’ve done it. Ain’t got time for this, wish I could see [name of whatever she’s in the market for].

So here’s my suggestion:

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We all understand that we can’t be stingy paying our staff (after all, as consignment and resale shops, we require our staff not just to sell, but to manage and monitor incoming merchandise too). We know that skimping on rent is a false economy (if they can’t see us they can’t shop us). And saving a few bucks by using copyrighted pictures without paying for them? That watermark from the owner shows potential shoppers that your company might have some ethical challenges that they would do well to steer clear of.

All of these are times when being cheap is Continue Reading »

In Case You Missed It…. ICYMI

A very useful internet acronym. And one, I think, that time-pressed resale, thrift and consignment shopkeepers don’t take advantage of often enough.

Now we all know that only a very few of our social media followers actually get shown our wonderful posts and memes and things we want to show them.

And the few who get shown it, miss it. Either because they don’t happen to be looking at their social media when it comes across their feed, or because their minds are elswehere as they swipe through.

So what’s a frazzled resaler to do? Keep inventing Continue Reading »

Here’s an idea I grabbed while out & about. You can Learn a Lot if you keep Continue Reading »

The formal terminology is “adjacencies.” The resale word? Temptation!

Just like in this photo: If they’re

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Look at all the shoppers at this art fair. Happy little shoppers.

Now look at 

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