We talked about WIIFM a little while back. Well, recently, I ran across two most grievous examples on resale shop web sites of WII-FM not being on your playlist.
First example: At [name deleted], we have our own unique sense of style. We know what sells in our store. Please respect our right to accept items accordingly.
Well, kiss my grits, is my reaction to the attitude expressed in those few words. No way I am going to subject myself to that mentality. In fact, I wouldn’t even shop there.
Example from another site, this time in a FAQ: How does [name deleted] decide what to sell my clothing for? Answer: …we are aware of what is currently popular with our customers. We know the market and what is in demand and what is not.
Huh? Now, maybe I’m just sensitive, but doesn’t that smack of Don’t make me get out the flying monkeys ? As in, shut up and obey?
It’s NOT all about “we.” It’s about ME. Simple, simple rewordings of these would make the client feel more welcomed, more willing to participate…and less ready to do battle.
Or they could continue to we we we all the way home…or into bankruptcy court.
Auntie Kate The Resale Expert 
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