Okay, so I was wrong. ONE restaurant that I go to DOES have an email list that they use. Usually, they’re nice
little email missives, but nothing special (except of course that there are so few restaurants who USE email….). This issue, though, had me smiling, and I bet that whenever I realize it’s Tuesday again, I’ll associate Tuesday with Sangria Tapas… pretty clever of them, no?
The email I received is below. You might want to file it away for those times when the creative juices just aren’t flowing on schedule. How could you use this approach as an inspiration for an email from your shop?
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Is there a point to Tuesdays that we’ve been missing?
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There’s never been a more go-straight-home-after-work, eat-some-leftovers, pray-for-an-early-Friday day like Tuesday. Even we sometimes can’t summon up much enthusiasm for the silly thing. But all that’s changing, because we’ve hired a crack security squad to keep their eyes open for any approaching Tuesdays from now on, and every time they spot one in the area, the following action will be swiftly taken:
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Get one FREE Glass of Sangria for each guest at your table.
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Call Ahead Seating Accepted – 955-TAPA – Bring your Friends On Tuesdays
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Yes, we’re sure that not a single one of these absurd do-nothing 24-hour periods will slip past the highly paid Tuesday Squad, which means savings for you and an evening out when you least expect it. With your help, maybe we can put an end to Tuesdays in our lifetime!
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Print this e-mail and Redeem at Sangria on Tuesdays
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Valid every Tuesday during May 2008
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Just in case you’re in Sarasota any time soon, Sangria is downtown. More info on them.
Auntie Kate The Resale Expert 
It IS STILL a very cute email…BUT.
It was so cute it made me put that restaurant on my “next time” list. But alas… it’s slipped down on my list for one single silly little reason:
The email that the restaurateur* INVITED readers to send her… the little “what a clever idea; hope you don’t mind that I used it on my blog” note I sent her… has gone unanswered. Makes me feel a mite snubbed.
Now, had she taken the 25 seconds to reply “Thanks/ glad you liked it/ introduce yourself next time you’re in”… I’d have felt welcomed, anticipated, and in reality almost obligated to show up. Without the reply (mind her email INVITED us to communicate!) there’s just the faintest aura of “unwelcome” around the neuron her business occupies in my brain.
Lesson learned: ANSWER communications, especially those you have solicited.
* If there’s a word like “restaurateur” shouldn’t there be one like “resaleur” for US?