Auntie Kate The Resale Expert

This time, it’s The New York Times that has brought up a subject that I’ve been meaning to talk to consignment and resale shopkeepers about: cheap clothing.

Prices for new clothes have gone down.

So what does that mean to a store owner whose main marketing focus is Buy for Less? Or who has cultivated the bargain hunter aspect of her marketplace? Is her position in her marketplace undermined when Steve and Barry’s comes to town? Will you be addressing this issue, or able to discuss it in a positive manner with your clientele?

“I can get it cheaper at H&M, Steve and Barry’s, Kmart…” : How will you reply to this customer objection?

Or is it time, if you haven’t already, to reposition your shop from “get it cheaper” to …?

(Here’s how I’d be thinking, from an English blog called The Thoughtful Dresser. But that’s just me. Your angle might be different.)