No, IT doesn’t, in this case, stand for Internet Technology. It’s that little word, “it,” that we all know by its cute little appearance. See? Isn’t IT cute? <<<<<
And then, there’s its.
Use an apostrophe with the word “it” when you want a contraction for “it is” or “it has”. Otherwise, its indicates possession. For example, “The dog is eating its bone.” This may seem confusing, but it follows the same pattern as other possessive pronouns: his, hers, its, yours, ours, theirs.
If you can’t substitute “it is” when saying/ reading it’s, then use “its. ”
It’s simple. It IS simple. Remember this phrase to keep it right:
TGtbT.com: It’s Resale at its best!
Now there’s (oohh look there I go!) dozens (note, no apostrophe) of other uses for apostrophes. You can visit the National Punctuation Day site, Catastrophe‘s site about catastrophes, and many more. At least I don’t devote my entire blog to apostrophes.
We’ll discuss sale (the NOUN) versus sell (the VERB) another day.
And then there’s (ooops!) who, who’s and whose. And their and there, not to mention thier. (And I sent out an email the other day with “your” when I meant “you’re”…sorry Erin!)
‘Til then (oohh, and what’s THAT APOSTROPHE DOING THERE?) toodle-oo.
Auntie Kate The Resale Expert 
Kate!!!! Love IT!
Let’s remember too, that commas save lives!
Example:
Let’s eat Grandma vs. Let’s eat, Grandma.
Heehee 🙂
~Natasha
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I’d do one of those heart things if I could remember how.
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Loved it, its ops, it’s great!
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Thank you, Kate. I’m surprised my mom didn’t share that little hint with me. She never mis-used its and it’s, or their and there, your and you’re, or sell and sale. She also knew the definition of any word you asked her, and she could spell any word you could think of. No one needed a dictionary, grammar book, or spell-check when we could ask mom.
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