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Auntie Kate The Resale Expert

Kate Holmes of TGtbT.com talks with consignment, resale & thrift shopkeepers about opening, running, & making their shop THRIVE!

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Friends & Family Discounts work for consignment shops too!

December 13, 2009 by Auntie Kate of Too Good to be Threw

Friends & Family Discounts work for consignment shops too!Wanting to spur some action in your resale, thrift, or consignment shop in the next week or two?

Why not take a leaf from the department stores’ play book and offer a Friends & Family Discount?

It couldn’t be simpler in this age of broadcast e-mail , blogs, Twitter and Facebook. Just offer your fans, current clientele, and followers the same discount you offer your family and your staffers.

No staffers, or you don’t give them a discount? Make one up! 20-25% is the norm. Afraid your friends will say hey, you don’t give us a discount? Just say This week we do! Give your mom a bigger discount than you would for a promotion? She deserves it, all the trouble you caused her. At least, that’s what she says.

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Posted in economics of resale, Shopkeeping talk | Tagged customers, perceived value, promotions |

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