Wanting to spur some action in your resale, thrift, or consignment shop in the next week or two?
Why not take a leaf from the department stores’ play book and offer a Friends & Family Discount?
It couldn’t be simpler in this age of broadcast e-mail , blogs, Twitter and Facebook. Just offer your fans, current clientele, and followers the same discount you offer your family and your staffers.
No staffers, or you don’t give them a discount? Make one up! 20-25% is the norm. Afraid your friends will say hey, you don’t give us a discount? Just say This week we do! Give your mom a bigger discount than you would for a promotion? She deserves it, all the trouble you caused her. At least, that’s what she says.

