Wanting to spur some action in your resale, thrift, or consignment shop in the next week or two?
Why not take a leaf from the department stores’ play book and offer a Friends & Family Discount?
It couldn’t be simpler in this age of broadcast e-mail , blogs, Twitter and Facebook. Just offer your fans, current clientele, and followers the same discount you offer your family and your staffers.
No staffers, or you don’t give them a discount? Make one up! 20-25% is the norm. Afraid your friends will say hey, you don’t give us a discount? Just say This week we do! Give your mom a bigger discount than you would for a promotion? She deserves it, all the trouble you caused her. At least, that’s what she says.
Inspired to respond? React? Rebut? Just feeling chatty? Go ahead, use that nice keyboard in front of you...