Auntie Kate The Resale Expert

Bras for a Cause: Click to visit

Eaten the ears off your chocolate bunny? Ready to think about work? Even if you wait until tomorrow to do this, here’s

another way to use Facebook to delight the clients of your consignment or resale shop.

Make a captioned photo album on your Facebook Page that tells a story, start to finish (see an example on mine.) Yours could be about:

• A day in the life of MyShop (take a photo every 15 minutes or so from the same spot for a mock stop-action collection, then choose the best for your album)
• The 250-piece consignment (coming in, examining, tagging, putting in stock…with lots of customers hovering of course!)
• Any project around the shop: repainting, papering the dressing rooms, rearranging a room setting…even re-doing the front window display
• A select group of customers (chosen for the target markets you appeal to) trying on the new season’s clothes and vamping all around the shop

Don’t forget the captions…and make ’em fun and motivating for all your fans. Remember, you’re telling a story with a beginning, middle and end.

Remember: don’t put every single photo you take in your album, just the BEST. Get your shop name in as many of the photos as you can, in one way or another. Focus! Frame and/or crop for the best look!