Read past Weekend Warrior posts.
This weekend’s Warrior assignment is to s-t-r-e-t-c-h your thinking about how to draw people into your shop…
.
people who might otherwise never ever enter a store full of used stuff.
Since it’s BTS time (yes it is I don’t care what you say!) here’s an idea to get your little grey cells working. College-student tweet-worthy.
And some Riffs on Recycling I gathered: would these attract previously-unmotivated people into your shop? Or maybe some previously-passed by New Year’s Resolutions might now fill the bill of filling your shop with thrilled new folk?
How could your store, with its unique merchandise, its specific location, and the target audience you would like to attract, draw brand-new faces in your doors?
And then, how will you convert these folks into buyers, fans, friends, and advocates for your business?
Photo from martialsmarts.com
Auntie Kate The Resale Expert 
Excellent strategy, Emilie! I might even be tempted to make up, for these shower-gift buyers, a well-done shop info brochure for the gift recipient, headlined something like “How you can save enough to pay for your child’s college education (or at least the trombone lessons)” highlighting buying pre-loved, recycling outgrown or underloved items throughout the child’s growing-up years.
Thanks for your comment!
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We display the Brand new items at the window. We are a children’s resale store and now a lot of people are coming to buy present for baby shower and birthday parties: they want brand new; but we show them also the “pre-loved items” and educate them on it. My husband is great at this and prepare gift bags containing new and used items and always include the brochure ” how and why buy resale for your kids”.
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This is where social networking and networking in general come into play. Tweet specials and information about your shop/resale in general. Tweets seem to like information, so tell them the lastest trend in fashion or decorating. Make it brief, tweets love short and sweet.
For Networking, don’t be shy to ask these folks, in your network to, to promote your events. Be selective and don’t overwhelm them with weekly requests. Use these folks for your larger, splashier events. The more visible you are the more likely they are to then pass the information on within their social networks. There are tons of networking groups.
On your facebook, encourage your “fans” to invite their “fb friends” to become fans of your shop. This can go viral quickly, so hang on for the ride.
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