Here’s a past post which is still valid. And a good thing to think about, before the big fall season gets underway at your resale, thrift, or consignment shop. Could it REALLY be this simple? Well, (more…)
Archive for July, 2010
Deja Vuesday: Take a look at how your consignment shop looks to strangers
Posted in Deja Vuesday, Shopkeeping talk, tagged daily operations on July 13, 2010|
Is your dance card empty?
Posted in economics of resale, Shopkeeping talk, tagged advertising, promotions, Twitter, web on July 12, 2010| 2 Comments »
Dance cards are those archaic little booklets that were given to a young lady at cotillions and balls. With a teeny pencil tied with a ribbon attached, young men would write in their names on the young lady’s card, claiming her dancing company for each song. Hence the expression “pencil me in.”
Of course, an empty dance card bespeaks a wallflower.
Now I assume you don’t want your consignment or resale or thrift shop to be a wallflower.
So if you use a Google calendar or any calendar on your web site, whatever you do, don’t leave it looking like there’s nothing going on at your shop. You and I known there’s plenty going on…so why not let your adoring public in on it?
The shop’s calendar only has 3 entries…and all, alas, are negative.
What could this shop have put on their calendar? Well, Happy 4th of July. Fall fashions coming soon. Check out our new book department. And that’s not even counting any promotional events. Or town happenings. Or even inspiring quotes.
Look at all that image-enhancing space you could use.
Absolutely nothing out-of-the-ordinary happening at your shop? Then list the ordinary things: Come see our new window display or Monday’s a big incoming day…so get on in Tuesday to get first dibs. Or create a promotional event that needs no more than a name and attitude: Wacky Wednesday if every customer wearing a wacky pair of shoes gets a WHACK (Wonderfully Humongously Adorable Consignment Knick-knack, e.g. a pick from your basket full of beribboned little treasures that have been saved from your ODs)
Can’t think of a THING to put on your shop’s calendar? I can think of 229 of them for you…here’s one:
224. August 19 is Coco Chanel’s birthday. She was the first person to popularize menswear for women and, of course, created the “little black dress.” Use your imagination: what’s the “little black dress” of home decor or kidswear? –Idea #224 from Resale’s BEST Promotions. *
* And don’t miss idea #214 in Resale’s BEST Promotions about Encouraging Incoming: #214 is JUST the idea you need in the middle of July, and is the first of FIVE ideas on that topic you can use on your “dance card” calendar and in your shop.
Being cheap where it counts…against you.
Posted in I've been meaning to tell you, Shopkeeping talk, tagged display, perceived value, small business on July 10, 2010| 3 Comments »
Such style this NYC shop has…Tokyo Rebel!… and their overhead expenses I am sure would cause most consignment, resale, thrift shopkeepers to break out into a rash. Just the framed poster (more…)
Tell Kate what to do.
Posted in Shopkeeping talk on July 9, 2010|
What would YOU like to learn next?
I’ve got paper piles, incredible info, lots of links and oodles of opinions on some topics to write about.
But I don’t know which to develop first for you. So, tell me what to do.
Below are some choices based on what Sharers, Flamingoettes and NARTS attendees ask me about. Check as many as appeal to you. You can also raise a totally different topic in the box labeled “other.”
Fold ’em, roll ’em, throw a sheet over ’em: Resale & Consignment Shop Tactics
Posted in economics of resale, Shopkeeping talk, tagged christmas, Halloween, profit on July 8, 2010| 4 Comments »
Click to add to your Resale Business Library
Okay, before you have your final summer clearance, before the bag sale or the dollar rack or the BOGO just-get-it-outta-my-sight sale:
Pull your pakaways. They’ll do more for your business at a later date than they will right now.
What am I saying? Take stuff that (more…)
The Blog of
Too Good to be Threw is the flagship site of the TGtbT Family of Sites for the Professional Resalers
-
Join 2,063 other subscribers
Let’s be Social
Meet Kate
What Kate said about:
When Kate said it:
Read more about:
accepting accessories advertising blogging buy-outright christmas competition consignment consignors customers daily operations display email employees Facebook Halloween holidays home decor HowToConsign.com learn a lot markdowns merchandising NARTS Conference perceived value Products for the Professional Resaler profit promotions resale shopkeeping sea of sameness selling shop local small business social networking starting a consignment shop success thought for the day Thrift Twitter web word of mouthMost Popular Posts
Auntie Kate The Resale Expert 