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Archive for December, 2010

The famous Christmas song Rudolph the Red-Nosed Reindeer started life as a poem created for a retail giveaway by American advertising executive Robert May.

He was tasked to produce a poem specifically designed to appeal to children, that could be given away by the store’s Santa Claus.

This marketing ploy (more…)

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A simple gift with a heart-felt note makes your consignment shop  shine!

Oops…you meant to have a small but meaningful holiday gift around to give to your most cherished consignors, sellers, donors and customers, but time got away from you

(it does do that, doesn’t it?)

and now there’s no time to order something wholesale. But you still want to offer a small token of holiday cheer and friendship. What to do?

Maybe (more…)

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More consignment shop links at TGtbT.comJust added a bunch more Reader Recommendations Links at TGtbT.com’s Links.

Let us know if you have any more!

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A Too Good to be Threw Teeny TipA TGtbT Teeny Tip:

Another meaning to the activity “tag” in your consignment, resale, thrift shop:

If your target clientele is the right age group/ mindset…let them tag, that is, graffiti something in your shop. Nothin’ says lovin’ like somethin’ on the wall.

Teen, preteen, college market? Let your resale customers tag something in your shop!And start it off, of course, with your shop name.

A tiny detail, to be sure, but a powerful one.

Save

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What’s the worth of one customer to your business? It could well be in the thousands…or tens of thousands.

One of the most serious and costly mistakes companies make is (more…)

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