Here’s a message I came across recently:
“[A]ll I want to do is stay home with my family. That’s the whole reason I’m giving this business thing (more…)
Every shop that sells furniture knows how hard it is to sell coffee tables, right?
Try these ideas printed out and placed in an easel around the shop… and see if those coffee tables get snatched up quick!
… but were embarrassed to ask? I know the feeling.
In this day and age, it’s downright laughable to not know how to shut your ringing iPhone off. Geez Louise, it isn’t even on, so why is it ringing?
I mean, there are things that everyone else seems to know. Where can I find answers (more…)
Notice that this mega-chain is merely saying something which your shop probably can as well: closed on Thanksgiving, opening at X time Thanksgiving Friday. But they have aligned themselves with current news (about REI being closed on Black Friday) and used that trend to their advantage.
The emotion this announcement means to evoke? Gee, they’re really family-oriented. I think that’s great and I should shop DSW.
Note also that this message is “signed” by their CEO. Do you sign your announcements by your title?
Good swipe file material for your consignment or resale shop’s swipe file. Go visit Boycott Black Thursday on (what else) Facebook. Gather some ideas!
Break up your blatant advertising with something social. Like tips, jokes, thoughts.
In fact, rule of thumb is, (more…)