You probably already have enough customers.*
A customer in motion stays in motion.
Persuade current customers to buy more, more often, for more.
Turn a current customer into a more customer.
To keep and develop your current customers, you must make them feel welcomed, you must tempt them, you must sell to them. They should leave your shop absolutely delighted. They must feel not only invited back, but cajoled back. Deliver more…to get more.
Visit the Too Good to be Threw Products for the Professional Resaler Shop for these and more.
* Think I’m crazy? Consider this. The average household of 2.5 people (hey, it’s the government, and if they want you to have a .5 person in your household, you’d better) spends $1725 on apparel and services. Let’s go hog-wild and say that $800 of that amount would be on stuff your shop carries. (No dry-cleaning, no alterations, no guy stuff or maybe no kidstuff/no womenswear. Then, they probably spend some money on underwear and things like that which you do not offer. So $800. Or $66 a month. That’s probably low, but let’s go with it.)
Now that $800… how many customers does your shop have? On a quick glance through Facebook resale-shop members, I’ve found that the average shop has 250 “friends”, and I am going to make the logical (to me) assumption that a maximum of 10% of your regular customers bother friending your business on FB. (That percentage is probably way too high, but let’s go with it. Probably only 1 in 100 friends you…which means you could have up to 100 times more regulars than your friends statistic shows.)
With me so far?
So, let’s say you have 2500 real, regular or semi-regular customers who frequent your shop. Each of these folks has $800 a year to spend on stuff you offer. So if you could fulfill their needs…that’s an annual income of
$2 million per consignment, resale, thrift shop.
See what I mean? You probably already have enough customers. You just need to show them that they should spend that $800 a year in your shop. All those casual customers, the once-in-a-whilers, the tourists and house guests and bus tours and the friends of your regulars and the ladies who saw your fashion show? They’re gravy on top of your two mill.
(Sorry, no figures on furniture/ household items. But maybe you could look that up, do the math for us, and get back to us?)







