If you’re feeling a little old-school

with those (usually) black-and-white square designs in print advertising, on shop windows or cash registers (I’ve even heard of them on business cards!), take a listen to this presentation from Target Marketing.

There’s more to it than you know…

like collecting stats, getting “check-ins”… and whether your demographic is such that they will be likely to actually scan your QR codes.

One fun way I’ve heard QR codes being used: to tell the fictional story behind the nude models in the Zappos ads. It’s called

“pushing them further down the purchase funnel.”