handyman’s delight.
It’s the way real estate people market a house with, let’s say, some strikes against it.
I was reminded of that phrase when I was flipping through a catalog the other day. There were so nice trousers but they didn’t seem to have any pockets, which to me kinda defeats the purpose of clothes. (Aren’t clothes supposed to contain me AND my possessions?)
So I scanned the description.
Well, who’da thunk? These trousers are
Pocket-free.
What a nice way to turn a deficit aspect into a positive.
The next example of this: A home (what is it with these real-estate people?) with old 1950’s skimpy closets. When everyone wants walk-in closets, these were
Reach-in closets.
So I started thinking how the consignment, resale, thrift world could turn what some folks see as deficits, into positives.
We all know about secondhand paintings of strangers being Instant Ancestors, and of course there’s the gently-battered dining room set with years of love built right into it. So how about your pre-washed clothing, with the sizing washed out of it already, being formaldehyde-free?
And how about presenting everything you sell as having the lightest eco-footprint ever?
Anyone come up with more negative-into-positive presentation ideas? Comment below!
I have said to customers, ” you just bought a family heirloom, and your family continues the tradition. They love that idea.
Check out my YouTube video @ uniqueboutique3331
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I like and use the phrase “pre-loved”.
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