You know I suggest (heck, demand! That’s how strongly I feel) that resale, thrift and consignment shops
use photos of their merchandise
everywhere they can, from their tweets and Facebook messages to their blog and web site. In fact, the largest file on my computer is “good examples to use.”
So I thought I’d clear out the clutter, and leave here the
bad examples of taking photos of your merchandise.
If your photo’s here, don’t worry, I won’t tell ’em it’s you. And thanks for educating your peers and maybe even making us laugh.
Let’s start off with
Unless your shopper is a Christo fan, let them see what you’re showing them. Lesson: First snap the photo, then get out the plastic wrap.
If it’s worth photographing, it’s worth stuffing and standing up. And maybe finding a more compatible backdrop. Lesson: Just like a shopkeeper, sometimes our goods need a little primping before they have their portrait taken.
Okay. So some shopkeepers like order. But no one likes a half-empty display or rack or room vignette… the selection looks picked over. Lesson: Fill ‘er up. (Oh, and give it some light to make it sparkle, and, dearie me, focus the camera.) Compare the appeal of this photo with this one from my Pinterest site.
Later on, I promise to show you some GOOD examples.
Now I want to hear from you. What have you learned to watch out for when you snap merchandise shots? What’s the hardest part of this task for you in your shop? Comment, below.