One of the most profitable things you can sell in your shop is jewelry. Why? Well, if you follow the advice in the Manual, the mark-up can be terrific; jewelry takes up little space so your dollars per square foot can reach into the thousands; and because, well because jewelry fits most everyone!
The secret to selling more jewelry? Show it on your social media. Which means taking pictures. Which means
taking really GOOD pictures.
Some tips for getting great shots?
Keep it clean.
Plain background, simple chain.
You can even get away with simple T-pins, if your shot’s crisp and clean.
Use a simple but evocative backdrop.
Here, a few bits of wide ribbon tell the whole story, don’t they?
Or take it outside.
Can’t beat this with a stick, can we?
Use a backdrop which reflects your shop’s branding.
The edge of a baroque picture frame, a glitter hanger… you know immediately the ambiance of this shop, right?
This actually links to a craft idea, so you could make a display piece for store use, suggest shoppers buy those old records so they can make a holder for their own collection, or even make some to sell in your shop! Meanwhile, though… this is an eye-catching social media shot promoting your “Top Forty” earring hits!
Make your photos shareable, pin-able, even good enough to use on your site!:
And Kate’s collection of OOPS photos: things not to do.