Some of my consignment, thrift, resale buddies are looking forward to a long weekend… or at least as long as a weekend can be, having chosen retail as a career. Enjoy!
If you take the “Labor” in Labor Day Weekend to heart and set aside some time to polish up your professional talents, here’s a little something to read as your nails dry.
19 Do’s & Don’ts of Facebook Marketing
The nail polish? It’s Social Butterfly Blue.
Auntie Kate The Resale Expert 
Agree with everything except the 90/10 rule. Remember, there are personal pages and business pages. People expect you to promote your business on a business page, leave the the fun and games for your personal page. I think a 70/30 rule would make more sense for a business page (70% business info, 30% other info). Anyway, it works for me (we’re now up to 7803 likes in only 14 months). Thanks for the post!
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Interesting take, Lorraine, thanks! Since you don’t have a gravatar, I don’t know what your pages are like, but of course, all those likes are impressive.
My only take on the %age of sales pitch vs communication is this: Is the Facebook interaction a shop catalog (here’s what you can buy here) or a shop conversation (where I doubt 90 or even 70% of your spoken word within your shop is about “here’s what is for sale” vs “how ya doin’? did you hear? cute kid” etc)
Now an important thing for resale shopkeepers to take into consideration when we hear generic statistics is that we are in a very unique situation compared to “regular” retail… we sell one-of-a-kind (ooak) and therefore, our customers are anxious to hear that the shop has a specific item, be it a designer purse or a dining room set. Lots more news to offer about arrivals than most stores, lots more pressure on our clientele to “act now” because anything they want is generally ooak. So your 70/30 allocation could be right on the mark!
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