Auntie Kate The Resale Expert

I don’t know who told the shopkeepers of resale, consignment, and thrift shops that they needed to button up their personalities when communicating with their clientele, but whoever these teachers were,

they were wrong.

If your current and potential shoppers and suppliers wanted to deal with a faceless corporate entity, they’d be at Walmart. (Okay the boring ones are. But you want independent, imaginative shoppers, right?) Don’t be afraid to give your shop’s web site or social media a little personality, like this shopkeeper did when he labeled this photo

“Three cherubs”.

Now don’t you just wanna go to this shop?