I don’t know who told the shopkeepers of resale, consignment, and thrift shops that they needed to button up their personalities when communicating with their clientele, but whoever these teachers were,
they were wrong.
If your current and potential shoppers and suppliers wanted to deal with a faceless corporate entity, they’d be at Walmart. (Okay the boring ones are. But you want independent, imaginative shoppers, right?) Don’t be afraid to give your shop’s web site or social media a little personality, like this shopkeeper did when he labeled this photo
“Three cherubs”.
Auntie Kate The Resale Expert 
I always try to make my communications to my customers sound like me. I like to think I’m not boring or overly formal. Yes, I want to be professional, but I also want them to know that I’m still the one that started the shop 10 years ago and am still working on it now.
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Thanks, Julie! A BIG part of being memorable is personality. And a BIG reason that people like to shop local, is because they like the local folks. Like you!
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