Auntie Kate The Resale Expert

“You never get a second chance to make a first impression” is a truism that is majorly important to consignment, resale and thrift shops.

What impression is your business making on first (and all) contact?

In person, we do a lot to make our “look” suit our style of shopkeeping. But what about our Internet “voice”… our web site, our blog, our mass emails, and Facebook updates?

Here’s a few examples I’ve saved for you of how to get your business personality across. Take a look and see if you don’t feel connected to the real-life folks running these companies. Hey, you might even find yourself smiling… always a good thing, if you can

get your viewers smiling at the thought of your company!

First, an email entitled Our First Ever Bag Sale. Gets their personality across.

Next up, a video on how an online consignment business works. This reassures viewers that this business is organized (stuff won’t go missing!) and super-clean. The same company (since sold to another company) did a great Moving-Day video and an intake specialist shows some common NTY reasons.

And last, a blog entry that manages to teach and endear the business at the same time. The subject? Girl Math.

Tell us how you

turn your conversations into conversions

in the comments below, or share some examples you keep for inspiration:

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