Okay, let’s be honest here… you started reading this because of the (silly, weird, nonsensical) headline, right?

Hot enough to fry a mummy.

What’s a mummy got to do with the weather? Aren’t mummies like, for Halloween?

EXactly.

Which is why this is the PERFECT headline if your shop wants to take advantage of the big Halloween bump in sales.

Give your customers a reason to bring in costumes NOW, not on October 25th. When you want people to do something they wouldn’t normally think of, give them a reason. “Go hide in your closet, where it’s dark and cool, these sultry days”… “while you’re there, dig out those past-Halloween costumes, from mummies to princesses”…)

Getting costumes in early is the key to success…

the more costumes you have, and the earlier customers see them, the more you will receive.

The more you receive, the more you’ll sell.

The more you have, the more word-of-mouth and traffic you’ll get.

For more business-building ideas, check out How to have a Frightfully Good Halloween and Build your Costume Business Year-Round.

And while you’re at it? Get into YOUR storage area and pull out those pakaways you’ve been saving to jump-start your costume area.

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