You can have a promo for a few hours or a day… or you can hold it and reap the benefits and goodwill for long after.
And Marianne Evans, owner of Your Best Friend’s Closet, a HowToConsign.com Sponsor Shop, used her pink-bathing-capped head for her latest shop happening.
Not only did the shop do promotion before the event: the trending Ice Bucket Challenge, but they went BIG, as in the Fire Department coming to fill a dunk tank in their parking lot…
But they also, since they were collecting funds for the ALS Challenge, set up a GoFundMe link for their Facebook followers who missed the chance to dunk Marianne, her staff, and business associates she challenged with a well-tossed ball.
Now that’s a perfect example of expanding the impact your events have on your business…and a perfect example, too, of what you can learn from Resale’s BEST Promotions, a Too Good to be Threw Product for the Professional Resaler. Get your copy PDQ from TGtbT.com
The shop raised almost $1000 for ALS in the IceBucketChallenge… and raised their community visibility a thousand-fold as well! Follow Your Best Friend’s Closet on Facebook.
Auntie Kate The Resale Expert 
[…] appeared in two other Kudos posts: Here out in her parking lot, and here along with Kirsty Roefs of House of […]
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Can I just tell you how much I love you! Thank you so much Kate for this great blog about my shop!!!! My Kate Kount down has begun! See you Thursday!
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