Too hot to shop.
How to get the register jingling when it’s too hot to shop?
How about holding a sizzling
Virtual Sidewalk Sale?
Here’s how:
Pick about half a dozen great buys from your consignment or resale shop’s stock to feature each day of your promotion. Be sure to select items that will appeal to a variety of virtual shoppers.
Photograph them… together or separately. (Add your shop logo and contact info to the photo!)
Decide how your online fans, friends, followers can call dibs/ purchase these items. Post on every social media site that you can… including the front page of your web site and on your blog.
Post a new batch every day at your audience’s optimal time, being sure to leave time for those eager shoppers to get in to buy/ pick up that day!
Do this every day for as long as it works, or until your actual sidewalk sale, whichever comes first.
Bonus points for turning your swing shop into a “Virtual Sidewalk Sale” showcase… it’s fun and it’ll motivate those who DO come in to start following your social media.
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