a stranger to your business.
Recently, I joined a club. Or is it an association or a support group or….?
I really want to get involved. They have all sorts of things going on.
So many things, in fact, that I am a bit confused, a bit overwhelmed, and a lot discouraged.
Is that the way your consignment or resale shop seems to folks who want to be your friend/ customer/ supplier? Check out your communications, everything from your web site to your social media to your in-store handouts and broadcast emails.
Is everything crystal-clear and readily understood?
You may need an objective friend to look at everything with a stranger’s eyes. It’s worth it. I’ve run across web sites which left me wondering whether they had several locations or had moved or what, exactly, was their address? Facebook posts that had me shaking my head as to what they were talking about… or even, who they were!
Let me know what’s going on. Let me participate. Don’t assume I know everything. But DO assume I want to.
Photo courtesy Stu Seeger.