Most of the time, we fight clutter in our shops, of course.
But sometimes, messing the joint up, cluttering the sales floor, is a must.
Like when you’re taking some photos of your merchandise for use on your web site, your social media, your print ads or brochures. You want to show the variety a “new” merchandise shop simply can’t match; you want to imply that wonderful find-a-treasure aspect of shopping with you; and you want to tempt them to come in quick before it’s all gone!
For example, piling on
the accessories for this display isn’t terribly workable in the real world, but wow, what a photo!
Tell a story with a selection of goods.
This display, utilizing a corner, is FULL of eye candy!
Here’s a perfect example of how NOT to take a shot of your merchandise.
Notice how, in our good examples, there’s a variety of heights, some depth, different levels of lighting, and eye-catching colors and contrast. In the bad example? None of that.
Some more examples of cluttering for good photos.