You know how I am always telling you to add value, not cut prices? Turns out Mr. Selfridge said it better:
Harry Gordon Selfridge, the founder of the legendary London department store which now bears his name, said (emphasis mine):
[T]he whole art of merchandising consists of appealing to the imagination. Once the imagination is moved, the hand goes naturally to the pocket. But if the first appeal is to the purse, the imagination is apt to revolt and raise barriers against buying.
If you’d like to examine ways to sell that do not involve taking less for your goods, here’s some posts.
Photo from here.
Auntie Kate The Resale Expert 
I was a huge fan of the Selfridges series on PBS over the past few years. I like how he managed his employees, which was firm but not tyrannical. He was played by Jeremy Piven who was perhaps cuter than the actual Harry Selfridge. It didn’t end well for Harry, as he spent all his money, but that didn’t affect his excellent choice in merchandisers and cutting edge choices.
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The history of retailing, which meant department stores 1860s-1960s, is fascinating. So many innovations, so many brilliant minds, and so many stories attributed to oneor the other! Selfridge, RH Macy, Marshall Field, and of course my “alter” husband, Potter Palmer, husband to Bertha https://www.facebook.com/photo.php?fbid=10212993660343386&set=a.1284342995843.45125.1448162922&type=3&theater
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