There’s that old saying about a picture being worth a thousand words, right?
So Old School.
Now, a picture’s worth so much more. No one reads… or if they do they skim. So your photo in your social media, your web site, your blog, has to convey everything you want your viewer to grasp.
We’ve talked before about making sure folks know what they’re looking at, and where they can buy it, and all that jazz. Bit there’s one thing that maybe we have glossed over. And that’s, that your communication needs to start with
A Stunning Photograph.
Maybe like this:
What’s the difference between the “No” and the “Yes” version of this shot? The angle. The object is not plopped in the center of the photo, flat and not emphasized in any way. In the “Yes” version, the object is obviously the important part of the photo… and so crisp and clear you feel like you could touch it. (The color balance is more exciting too, and we’ve talked about using photo editors for this correction before.)
For more tips, including the Rule of Thirds, read the article. I promise you, it has pictures.
For the ever-popular lay-flats, a stunning background makes a stunning photo:
(Did you know you can BUY large photo-realistic backdrops or small, table-top sizes? No need to tramp the neighborhood! For accessories, even a floor tile from Home Depot can work!)
Create your own background that adds info to your photo. Why not print out your location from Google maps and lay a bracelet, wallet, or collectible on it? How cool could THAT be?
Good photography is such a must to consignment, resale, and thrift shops who want to make their shop BE all they dream it CAN be, we’ve got a whole collection of terrific ideas for you. Take a look.
Also, has anyone tried the google map idea? Looks neat, I would love to see an example.
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Imagine, in your mind’s eye, a classy necklace or sterling cake server artistically arranged to A: love good and B: NOT coverup your shop name and location…. you got it!
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Yes! It does make a huge difference, and limited space can pose a challenge. One of our favorites was taking a large frame and laying an outfit and accessories in it (on just a plain old commercial carpet floor).
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I LOVE using old frames to highlight flat-lay photos. They’re also a super way to corral wall-hung outfit displays, and even for portraits of owners and staff on your web site!
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