Websites. Ugh.
Is that your reaction? I’m betting it’s because of
- The expense, time, and communications problems with your website expert.
- The amateur look of so many of those “instant website” programs.
- The difficulties of constantly getting your webmaster to update stuff.
Guess what? There’s a simple solution with no heavy lifting involved. You can do it, and keep it updated, yourself. If you can construct a display window, you can display your business in your space, for your benefit, without following Facebook or Instagram or anyone else’s “rules.”
Example: This step-by-step tutorial will get you going, using WordPress.org. Another good beginner’s guide is here. (Take a look at both, and you’ll be able to switch back and forth if you start to get a little less-than-confident.)
Even simpler, for almost all of you? WordPress.com which is basically free, or a few dollars a month for all sorts of bennies. Same basic steps as above, but you can skip the hosting, buying a URL etc ’cause they do that for you. (Who shouldn’t use WordPress.com? Actually, I can’t imagine who, unless it’s those folks who wish to overcomplicate this aspect of their businesses. Or those married to a webmaster and unlikely to get divorced.)
Before you say no and turn the page:
Take a look at some Pinterest links I’ve gathered for you at Your resale shop web site and Ideas for your blog. And if the possibilities for building a relationship with your current and future clients there don’t excite you, see the TGtbT series on what a website can… SHOULD… do for your business.
Got a website, but
unsure if it’s doing its job? Besides the series on this blog, here’s How to Use Google Analytics Data to Improve Your Website
Auntie Kate The Resale Expert 