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Archive for March, 2018

I had the delightful experience of being taken to breakfast by one of the authors of Thriftstyle: The Ultimate Bargain Shopper’s Guide to Smart Fashion, Margaret Engel. She thought she was interviewing me… but it felt like we were simply new friends getting to know each other.

Author of Thriftstyle, Peggy Engel, at breakfast with Kate Holmes, author of Too Good to be Threw, in Sarasota FL March 2018

Get Peggy’s book on Amazon by clicking her photo

What a fun book this is! Although consignment and resale shopkeepers might (more…)

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We were talking, over on social media, about creating some sort of client gift that would initiate incoming, and keep incoming coming in season after season.

Ideas ranged from creating labels to be carefully stuck to purchased blank size rings like these examples from House Of Consignment and Your Best Friend’s Closet to full-on “Closet Kits” (be sure to click over to read this!), this is an idea any womenswear consignment or resale shop could easily use. And if you run a nonprofit thrift shop? These would make terrific giveaways/ swag bag inserts for any classy fund raising event of your NGO.

As one shopkeeper, Marianne Evans of Your Best Friend’s Closet says:

Ladies, these are amazing for so many reasons! First the consignors now have an easy way to sort their items, either seasonally or style-wise. So instead of putting it back in their closet they put it to the side of the marker. Second it has your name in their closet everyday all the time so they are thinking about you. And lastly consigners think I am an absolute genius to have and I quote, thought of everything!

 

Get your shop name into potential consignment clients' closets!

Get your shop name into potential consignment clients’ closets!

Another choice could be the printed door-hanger. Readily available and easily designed online, these heavy-weight, glossy-coated handouts are quick to create.

Get your shop name into their closet

Designed to hang on a doorknob, these hang on most closet rods as well!

Like Dwight’s Closet Kit, you can include your yearly schedule along with, of course, all your contact info and a handful of tips on how to make the most money with your consignments.

Door-hangers are available at gotprint.com which is where I grabbed the photo (and which offers to mail you a sample kit so you can choose paper, etc), Vistaprint, Nextdayfliers, and just about any printing service. Goimprints , especially, has a wide variety of shapes to choose from.

You can even print your own doorhangers with stock from Avery if you’d like to dabble before plunging; the Avery forms have a tear-away portion which would be fun to use as a raffle drawing entry, a discount useable when they bring in their early-season consignment, or something you think up yourself!

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Your consignment shop staff wants to learn!

They want to learn… and you can learn how to manage staff too! Click for TGtbT’s best advice on that.

Let us all pause here and have a moment of appreciation for the people who work in consignment, resale, and thrift shops.

Not only do they have all the duties of a “real store” employee: helping customers, keeping stock neat, chasing down those dust bunnies and clearing our messy dressing rooms…

…but they also must have an encyclopedic knowledge of the wide range of brands, styles, and fits every resale shop offers, and in many cases, they have to know what is acceptable and how much it’s worth.

And they really want to learn. Studies show that one of the main sources of job satisfaction is the opportunity to feel competent. To show your appreciation of their enthusiasm,

provide your people with the info they need to do their jobs well.

Such as:

 

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Asking your Facebook followers to “vote”, that is, choose between 2 or maybe 3 choices… is a great way to communicate what you carry and the fun to be had with your merchandise, without being all

buybuybuy

about it.

Look for opportunities like this one, which show prom goers enjoying shopping together. Grab a willing model and have her show off several different necklace possibilities:

Which necklace? Let's take a vote.

Which necklace? Let’s take a vote.

or create your own graphic story by dressing a mannequin or making a little home goods vignette. Striped top with this print skirt, or the plain one?  Accent these blue-and-white ginger jars with yellow or with green? 

Be sure to save your photos in a file to reuse in a few months… it’s an easy way to make a post that gets comments in seconds!

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Here’s my “unboxing” Facebook Live Video. It’s my first real attempt, and you’ll notice how silly I am. Oh, you didn’t notice where I stumbled, or made errors, or whatever?

That’s what I wanted to show you. That just like in real life, you get caught up in listening and watching, and the everyday goofs we all make, are not the things you particularly see or hear.

Perhaps me, making a silly fool of myself, will inspire YOU to try a live video or two. I hope so!

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