Outfit a gregarious staffer in a gorgeous butterfly scarf and set her free at any public gathering to show off her finery… and to hand out “Shed Your Cocoon and BE the beautiful butterfly you want to be when you shop at MyShop!” coupons.
Extra points if her face is painted and if she hands out butterfly stickers to all and sundry.
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Photo from here.
Auntie Kate The Resale Expert 
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