How much are they willing to spend in your resale shop? Or, to put it in an actionable way:
What is the price point of your ambience?
As shoppers, we can all subliminally tell the basic price point of a shop by its location, its personnel, its atmosphere and its decor. We can even judge “how expensive this shop is likely to be” by its window displays. A Walmart looks, smells, sounds different than a Gap than a Saks Fifth Avenue. Each is carefully crafted to appeal to its target customers’ ready-to-buy budget and value-vs.-price mental equation.
Is your shop as carefully crafted? If you’d like some ideas, check out your copy of Shop Sizzle for resale budget friendly, do-able upgrades from Too Good to be Threw that will raise the perceived value of your merchandise instantly!
Auntie Kate The Resale Expert 