Our Kudos award today goes to A Second Thought ReSale Shop, whose “Whatchamacallit Wednesday” features caught my eye. I’m not sure that they still do these (or even if they do it on Wednesday which they totally should), but…
you could have this as a regular feature,
especially if you have some WWW (that’s resale-industry shorthand for Weird and Wonderful Whatevers) hanging around.
When you ask a question that people can answer, you get comments. Be sure to respond, thoughtfully, to each and every one of those folks. After all, they cared enough to reply. Besides, the more interaction, the more Facebook juice, right?
In addition to spurring a social conversation, highlighting out-of-the-ordinary goods gives folks a reason to shop and rescues your business from the Sea of Sameness that is currently afflicting the resale industry. (See what I did there? LOL)
Inspired to respond? React? Rebut? Just feeling chatty? Go ahead, use that nice keyboard in front of you...