Feeds:
Posts
Comments

Archive for the ‘economics of resale’ Category

Twitter for Business: Consignment & Resale Division

Posted in economics of resale, Shopkeeping talk, tagged on September 11, 2009| 1 Comment »

twitterBluebird of happiness, or for the birds?

Can Twitter help your business, for the simple investment of 140 carefully-crafted characters?

What would you say? How would you get (more…)

Read Full Post »

Your blog is your mothership

Posted in economics of resale, I've been meaning to tell you, Shopkeeping talk, tagged on August 31, 2009| 2 Comments »

Your blog is your mothership. 090831MothershipHow true…and how useful for us is this thought!

I see an awful lot of “abandoned”…or might-as-well-be-abandoned …blogs in ResaleLand.

Is yours one? Why’s it so? Or even more to the point…why don’t you have and use one?

What would make (more…)

Read Full Post »

Who’s Next in the Consignment Biz?

Posted in economics of resale, Shopkeeping talk, Used Stuff in the News on August 25, 2009| 1 Comment »

090825tvWhy, it’s those very TV broadcasters you’re always trying to befriend!

Yes, indeedy-do: Someone’s taken consignment to the airwaves…sorta. All those solid-color, conservative suits and jackets are finding (more…)

Read Full Post »

The Trap of Twitpic

Posted in economics of resale, Shopkeeping talk, tagged on August 18, 2009| 7 Comments »

Are you catching your readers’ attention 090818twitpiconly to blow it off? You are, if you send folks wanting to see your photos to a third-party site. Twitpic does ZILCH to polish your business image.

I’ve noticed that many consignment and resale shopkeepers do just this. They post pictures, which they have taken the effort to take, file, and offer up, on Twitpic and the like, rather than on their own site or blog.

Here, take a look at a Tweat which directs the viewer to Twitpic.

redressnycCheck out (more…)

Read Full Post »

Are your fence gates open?

Posted in economics of resale, Shopkeeping talk, tagged on August 10, 2009| 3 Comments »

The businesses that aren’t content to lose business to “this economic downturn” are getting creative. I read, the other day, of a bath-and-perfume shop which turns itself into a late-night jazz club once a week…great way to get the folks most likely to use their products in for another reason.

albrittonsfixedThis plant nursery is on my everyday travel path. For, literally, 6-8 years I never turned into this business, although I buy a LOT of plants (mainly because I neglect and kill a lot of plants.) Take a look at this place of business…does it look approachable to you?

A big, always empty coquina shell front lot. Parked cars, indicating customers, was almost hidden. No sign of a cashier/ check-out shed. It looks to me like a wholesale nursery. I don’t see any signs like “Begonias just in” or “Special on Date Palms” nor do I see signs or price tags on the greenery. So, for many many years I figured it was to-the-trade only.

090810albrittongatesWell, they finally wised up. They DID do a lot of wholesale selling, but they figured out they were missing out all us retail plant-murderers -lovers. Business is truly hurting in our neck of the woods, and especially anything to do with real estate…such as landscaping companies. So this nursery HAD to do something to survive.

And what they did was SO simple, I’m sure they are kicking themselves in the asparagus ferns. They simply made a gate with signs. How simple is THAT for a solution? Now the 40,000+ cars that pass this place a day feel welcomed.

Next step, in my opinion, is to park a few employee cars nose-in on either side of the gates, to get that whole “community-acceptance” thing going.

Are YOUR gates open? Does your location appeal to the drive-by folks who “never knew you were here”?

Read Full Post »

« Newer Posts - Older Posts »