Every consignment, resale, and thrift shop in the country seems to value their fans of their Facebook business page highly. They rejoice that, with little effort and seldom an expense, they can reach so many people so often.
Or can they?
There’s a universe of information out there about how to get full value out of all those fans you’ve collected, but here’s the simplest and most effective way:
Love ’em back.
Give them a reason to actually look for and remember your FB posts, in a way that will directly lead to sales in your shop. Here’s a good example, (more…)
Auntie Kate The Resale Expert 