Archive for the ‘Kudos: Ideas to inspire!’ Category

It’s funny, how a simple email subject line can make you feel really, well, close to a company.

Excellent subject line.

This is a simple acknowledgement that my e-order is being fulfilled. Thousands of companies send out hundreds of thousands of acknowledgement emails a day. But the message I got is

You have great taste!

And isn’t that a nice compliment to receive? Try it today on those folks who come up to your sales counter and give you their money. Watch them light up. Feel how much warmer they’ll feel about your shop.

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Kudos to Goodwill from TGtbT.comWhat a great way to get your business out into the community! And to make the public aware that vintage items are gladly accepted.

This idea, of offering vintage fashion shows to groups in your community, is not for every shop, but for some? How great! (Tip: Too elaborate for you? How about adding a vintage outfit or two to your “regular” fashion show?)

Thanks to Goodwill of Washington for this twist on fashion shows and this fun way to get shop image into word-of-mouth.

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1701xx-malloreigh_wearing_boxing_glovesGive your best consignors a punch…

a punch card that is!

Sonya Nix of Better Than Before Consignments mentioned in a private forum that once, she gave (more…)

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What makes a good, quick, no-fuss merchandise shot for your social media?

Take a look.

Lighting, focus, and here from Back by Popular Demand, a perfectly angled mirror shot and a bright, appealing piece of merchandise.

fb bbpd oct 2014

(What would make it even better? Branding the photo so your shop name is seen!)


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I just got off the phone with a consultee whose December business was up 30% over last year. Why? Maybe because …

she FINALLY took my suggestion of hand-written thank-you notes

She’d had this suggestion on her to-do list for literally years. When she finally sat down to do it, she took a whole year’s worth of contacts and hand-wrote Christmas cards to each.

Think that there was any correlation between customers feeling cosseted, and customers coming in to the shop in December?

If you’re in a similar fix and need to thank dozens of great customers from the last 12 months,

New Year’s cards work too!

Go buy some, pull out your best customers’ report or email list, and go for it!

Can’t find New Year’s cards? Try a blank card that says Thank You on its front, and inside write

We want to take the time to thank you for a wonderful 2016 at [Myshop] and to wish you all the best for 2017.


(signed with your full name, and shop name if you wish)

(Be sure to tuck your business card in, so there’s no doubt in her mind who you are!)

Now, doing thank-you’s all at once can be daunting (ask any bride.) But for a shopkeeper who’s fallen behind in her daily/ weekly sessions, a holiday’s the perfect “excuse” for sending them long after the customer’s visit, isn’t it?

Extra-credit Reading

Find this idea useful? Learn more:

The Importance of “Thank You” to your wallet.

Want to write notes, but don’t know what to say? Read You Can Do It.

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A community fund!

Beautiful cause, beautiful process to give back… and a beautiful messaging style as well. Kudos to Carousel Kids, a shop I am proud to list on the HowToConsign Resale Shop Directory!

How Carousel Cares Works

I can hear your mental wheels turning right now, thinking about how your business could tailor this idea to suit your community. This is truly “an idea to inspire“. Let me know when you have it up and running: I LOVE to bestow kudos by the hundreds!


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How do YOU jump-start a new season in your shop?

Some shops do the slip-slide-into-season shuffle: as one season and its merchandise wane, the new season steps up and muscles its way onto the shelves and racks. That’s kinda the way we all shop, so it works.

Some shops have a lovely preview evening event every season wherethey present, for the first time, the beginnings of their new season. This can grow to be a coveted invitation sent out to a select group of customers.

Still others rely on the time-tested temptation trick: Just like Eve wasn’t supposed to eat from that apple tree, the shop has a sheet-shrouded rack of goodies, labeled DO NOT TOUCH! NEW SEASON GOODS COMING [date] to ratchet up the excitement for the upcoming season. That’s fun too.

But best by far, for shops whose branding fits into this mode, and who can fit a sale of this sort into their location, is this season-opener event from Mama Goose

Kudos to Mama Goose in Ithaca from Too Good to be Threw!

Although I’ve never had the pleasure of meeting Kelly Moreland in real life, she’s a fount of marketing messaging. Take some time and browse through her web presence, even if this specific idea is not something for your business.

And notice an additional kudo (kudick? What’s the singular of kudos?): Their FAQ on this blog post has ALL the info a shopper would need… which, coincidentally, is all the info you need to pattern your event on this proven shopper- and profit-pleaser at Mama Goose!

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