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Archive for the ‘Kudos: Ideas to inspire!’ Category

Videos are a great way to promote your business, and can be used over and over again, anywhere from TV commercials to social media nudges. Producing a professional video is a wise investment, but deciding on a script is an important decision best NOT left to the videographer. Here’s some great videos from Reclamation, a shop in Bedford PA, that might inspire you to write a script that shows your business just the way you want!

 

 

Here’s another cute video from the same shop. I couldn’t find it anywhere but Facebook: https://www.facebook.com/shopreclamationconsignment/videos/vb.1603821236510926/1797374680488913/?type=2&theater

Great inspiration, aren’t they? If you have videos promoting your consignment or resale shop, feel free to share them below, in the comments section.

And be sure to follow and thank Kristi¬†Hillegas, owner of Reclamation. Here’s the shop’s web site and Facebook page.

(Please note that “swipe file” doesn’t mean you literally SWIPE the script, camera angles, etc… it means you’re filing away good examples that will inspire you to your own creativity!)

Need more inspiration to run your shop better/ easier/ more profitably? Check out all our Kudos posts and our Products for the Professional Resaler!

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It’s funny, how a simple email subject line can make you feel really, well, close to a company.

Excellent subject line.

This is a simple acknowledgement that my e-order is being fulfilled. Thousands of companies send out hundreds of thousands of acknowledgement emails a day. But the message I got is

You have great taste!

And isn’t that a nice compliment to receive? Try it today on those folks who come up to your sales counter and give you their money. Watch them light up. Feel how much warmer they’ll feel about your shop.

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Kudos to Goodwill from TGtbT.comWhat a great way to get your business out into the community! And to make the public aware that vintage items are gladly accepted.

This idea, of offering vintage fashion shows to groups in your community, is not for every shop, but for some? How great! (Tip: Too elaborate for you? How about adding a vintage outfit or two to your “regular” fashion show?)

Thanks to Goodwill of Washington for this twist on fashion shows and this fun way to get shop image into word-of-mouth.

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1701xx-malloreigh_wearing_boxing_glovesGive your best consignors a punch…

a punch card that is!

Sonya Nix of Better Than Before Consignments mentioned in a private forum that once, she gave (more…)

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What makes a good, quick, no-fuss merchandise shot for your social media?

Take a look.

Lighting, focus, and here from Back by Popular Demand, a perfectly angled mirror shot and a bright, appealing piece of merchandise.

fb bbpd oct 2014

(What would make it even better? Branding the photo so your shop name is seen!)

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I just got off the phone with a consultee whose December business was up 30% over last year. Why? Maybe because …

she FINALLY took my suggestion of hand-written thank-you notes

She’d had this suggestion on her to-do list for literally years. When she finally sat down to do it, she took a whole year’s worth of contacts and hand-wrote Christmas cards to each.

Think that there was any correlation between customers feeling cosseted, and customers coming in to the shop in December?

If you’re in a similar fix and need to thank dozens of great customers from the last 12 months,

New Year’s cards work too!

Go buy some, pull out your best customers’ report or email list, and go for it!

Can’t find New Year’s cards? Try a blank card that says Thank You on its front, and inside write

We want to take the time to thank you for a wonderful 2016 at [Myshop] and to wish you all the best for 2017.

Yours,

(signed with your full name, and shop name if you wish)

(Be sure to tuck your business card in, so there’s no doubt in her mind who you are!)

Now, doing thank-you’s all at once can be daunting (ask any bride.) But for a shopkeeper who’s fallen behind in her daily/ weekly sessions, a holiday’s the perfect “excuse” for sending them long after the customer’s visit, isn’t it?

Extra-credit Reading

Find this idea useful? Learn more:

The Importance of “Thank You” to your wallet.

Want to write notes, but don’t know what to say? Read You Can Do It.

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A community fund!

Beautiful cause, beautiful process to give back… and a beautiful messaging style as well. Kudos to Carousel Kids, a shop I am proud to list on the HowToConsign Resale Shop Directory!

How Carousel Cares Works

I can hear your mental wheels turning right now, thinking about how your business could tailor this idea to suit your community. This is truly “an idea to inspire“. Let me know when you have it up and running: I LOVE to bestow kudos by the hundreds!

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