Archive for the ‘Kudos: Ideas to inspire!’ Category
I recently read some horrifying statistic about how so many people think that Facebook IS the Internet. Just goes to show how important wise use of Facebook is to your shop’s success. Here’s a few examples I’ve screen-clipped to give you some options!
Jessica may be at the beach or cooking supper, but she assures her shoppers that they can “browse” online. Whether you have a online shop, some great photos on your web site or blog, or simply rely on a Facebook album to present tempting photos of your merchandise, a linked post like this motivates potential shoppers.
Explaining to your FB followers how to increase the posts about you that they see is a tricky business. Here’s what Dazzle had pinned to the top of their page when I visited:
Go ahead… ASK your followers to interact! 81 people did, in response to this post:
And a final suggestion: Tell them that they’ve done good… and they’ll do it again and again. Betty posted this, and in less than an hour, 15 likes! (Tip: The praise COULD be for some action you WANT them to take… if they haven’t actually done it yet. It’s all about expectations, huh?)
What posts increase your shop’s ultimate bottom line the best? Go ahead and share, them in the comments, if you like.
(Apologies to email subscribers. This post went out before I finished it! Here’s “the rest of the story.”)
While it’s all well and good to have lots and lots of “likes” on your Facebook business page,
the actual GOAL is to have these folks SEE your posts, right?
I’ve talked before about reminding your followers often (once a week? once a month?) to choose to get notifications, but The White Elephant adds another way to get the point across. They’re pinned a message to the top of their timeline page.
Pinning like this is great, but it doesn’t substitute for reminding followers over and over again. That’s because your current followers seldom actually end up on your main page. I think I read a statistic that less than 40% of visits to your page actually see your cover photo and pinned post…
Do you use “notifications” when you go onto Facebook? If not, this is what it looks like:
Visit The White Elephant on Facebook. And while you’re thinking of it, choose “get notifications” on Too Good to be Threw’s Facebook, too. Note: if you already “like” a business page, you’ll get a slightly different popup box when you run your mouse across the word “liked”… choose all notifications, or the pencil icon to edit which types of posts you want to be notified of.
Kudos to this shop for thinking about a way to convert those Facebook “Likes” into shoppers in their store.
They created this graphic to announce a traffic-building simple promotion for their shop, then put it on the shop’s Facebook page. On a Monday morning, so fans could talk their work-mates to coming with them… Here’s the text:
Call your Friends … it is time for you to have a sale on [a] day that is right for you! All counts include you:
3-4 friends 30% off
5-8 friends 40% off
9 + friends 50% off
Call TAGS to tell us your day..Same day is ok! Woot!
Easy and Fun!!
Tags, owned by Tanya in Oakdale CA, is motivating their Facebook fans to gather up a car- (or a bus-)ful of their friends to mob-shop. Notice that this is not an after-hours shopping party, doesn’t involve prior planning, invitations, refreshments or added staff hours. Just Find as many friends as you can to bring and earn a nice, fat discount on whatever you buy!
Additional kudos to Tanya for planning this month-of-June promotional boost: She announced that it was upcoming, starting in mid May, and pinned it at the top of the shop’s Facebook page.
Great idea, isn’t it? Could you use this idea in your shop?
(Tip: To pin a post on FB, see here. You can also pin in a group; you can’t on a personal page. Enjoy!)
Update: To find Tags on line, search for them in Facebook. Their web site is on hiatus.
I recently made the “acquaintance” of a great non-profit shopkeeper, Debbie Morrison, who runs three thrifts in Tennessee. She mentioned in passing a promotion her shop uses:
Mystery gift Thursday: Spend at least $10.00, get a free gift.
Her publicity for this free gift includes this lovely way to say “please no complaints over your free gift”:
“Free gifts are in a brown bag, no changes, if you can’t use it, please find someone who can.”
Since Serenity Thrift is a non-profit thrift operation, what to use for a mystery gift was a no-brainer. They’d received Avon products as a donation. Everyone can use a little Avon, right?
If your consignment or resale shop would like to use this idea, how about some purchased-for-resale accessories? What could YOU see your shop as using for this promotion? Comment below, and remember, you ARE allowed to put in a plug for your business!
You know those folks who keep saying I really should clean out my closets and bring stuff in… ?
Well, here’s the perfect present to give them, that will get them actually doing so!
Many thanks to Dwight & Tara Lucky of Dazzle in Hayden ID, who allowed us to share this tidbit from their e-newsletter: