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Archive for the ‘Shopkeeping talk’ Category
Clever Consignment Coupon
Posted in Shopkeeping talk, tagged advertising, coupons, email on March 21, 2014| 10 Comments »
Now here’s not only a clever coupon for your resale shop… it’s the ideal way to
get your e-mail list folks actually opening and reading your broadcast email.
The end of this newsletter, full of great photos of incoming merchandise, jewelry selection, and special handbags, was a coupon saying:
15 % Off Any Item Pictured in this Newsletter
(Items subject to prior sale/ Offer expires [date])
.
Our thanks to Classic Collections in Palm Beach FL for this terrific idea. You remember her shop from the NARTS Bus Tour a few years back… the one with the $35,000 handbag (resale price!)
Word images: Appeal to BOTH sides of their brains!
Posted in Shopkeeping talk, tagged advertising, blogging, Twitter, web on March 20, 2014|
In social media, it’s all about how you can grab your friends/followers/ fans’ attention AND get the message across to them in a nanosecond.
You know (more…)
Consignment Shop Display Window: First Day of Spring
Posted in Shopkeeping talk, tagged display, resale shopkeeping, small business on March 18, 2014|
Need a display idea for the Vernal Equinox, which is March 20 this year?
How about (more…)
What is style?
Posted in Shopkeeping talk, tagged perceived value on March 13, 2014|
Style is one of the reasons people shop consignment, resale, and thrift shops. But what is style? As (more…)
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