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Many resale shopkeepers enjoy industry discussion groups on Facebook. They love to have a place where their ideas, comments and opinions are not the stuff of general knowledge. It’s a place to discuss ideas, develop strategies, and even to learn something new.
[V]ery few businesses are doing something special with their presence on Facebook – I am sure you find the same thing with the pages you follow. Everyone seems to be doing the same thing, or saying the same thing. Over and over.
And oh how true! Over and over again, a shop’s page will have “Great stuff coming in” posts or “New markdowns taken!” While such commercial appeals are welcome, they don’t often build loyalty to your consignment, thrift or resale shop… the kind of loyalty that will have people thinking of your shop first, before they wander over to the mall.
Well, here’s a strategy that WILL build loyalty, one that works better than monthly Girls’ Night Out events and is easier, cheaper, and more consistent. A group page created by your business will
make your shop stand out from the Sea of Sameness
that consumers grow weary of in consignment and resale shopping today.
Starting a group page for your shop’s clientele is a great strategy to improve your business. This author’s #2 point, to add value to being a “regular” in your shop, is of course near and dear to my heart, but
I suspect #3 will be the real reason
you opt to put some time and effort into a shop FB group!
Auntie Kate The Resale Expert 