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Archive for the ‘Shopkeeping talk’ Category

ICYMI: Make your Website Work At Least as Hard as You Do

Posted in I've been meaning to tell you, Shopkeeping talk, tagged , , , , on June 18, 2019| Leave a Comment »

In Case You Missed It…. ICYMI, we ran a series of Facebook posts yesterday to gather resources to help you make your website be a major part of your online presence. After all, your consignment, resale or thrift shop deserves every ounce of attention it can get, right?

In case you missed our day-long “webinar” or if you (more…)

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They’ll never do it like you do it.

Posted in Shopkeeping talk, tagged , on June 13, 2019| Leave a Comment »

Staff. They’ll never do the job like you do it.

And that’s okay.

It might even be better than okay, it may be a revelation.

Now, your job will be

(more…)

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Don’t Force Them to Sit There

Posted in Shopkeeping talk, tagged , , , , on June 12, 2019| 4 Comments »

I’m gonna just put this out there, folks. I know you all like to do one LOOOONG Facebook Live peddling your merchandise. 45- to 70-minute long Facebook live videos seem to be the rage nowadays. But think about it…

is this how your IRL shopper SHOPS?

Of course not. If you required her to sit through a demonstration of the interior of a dozen designer bags, when she’s popped in to see what she can use as a beach coverup…

will she buy that instead of what she is looking for?

So why do loooong live videos with something from every darn department of your shop, and make your viewers suffer through all sorts of sizes when she needs a double or triple 0? Think she’ll enjoy that? Nope,

she’ll click away from your smiling face, much as she loves you.

I’ve done it, you’ve done it. Ain’t got time for this, wish I could see [name of whatever she’s in the market for].

So here’s my suggestion:

(more…)

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Is being stingy costing your resale shop money?

Posted in I've been meaning to tell you, Shopkeeping talk, tagged , , on June 10, 2019| Leave a Comment »

We all understand that we can’t be stingy paying our staff (after all, as consignment and resale shops, we require our staff not just to sell, but to manage and monitor incoming merchandise too). We know that skimping on rent is a false economy (if they can’t see us they can’t shop us). And saving a few bucks by using copyrighted pictures without paying for them? That watermark from the owner shows potential shoppers that your company might have some ethical challenges that they would do well to steer clear of.

All of these are times when being cheap is (more…)

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ICYMI: A Consignment Shop Secret Weapon

Posted in Shopkeeping talk, tagged , , , on June 7, 2019| 2 Comments »

In Case You Missed It…. ICYMI

A very useful internet acronym. And one, I think, that time-pressed resale, thrift and consignment shopkeepers don’t take advantage of often enough.

Now we all know that only a very few of our social media followers actually get shown our wonderful posts and memes and things we want to show them.

And the few who get shown it, miss it. Either because they don’t happen to be looking at their social media when it comes across their feed, or because their minds are elswehere as they swipe through.

So what’s a frazzled resaler to do? Keep inventing (more…)

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