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Archive for the ‘Shopkeeping talk’ Category

What if "not enough customers" isn't the actual problem, asks TGtbT.blog

What if you could motivate more people to come into your shop?

Your staff can help you build traffic with their own business cards! It’s simple, cheap, and foolproof. As an added bonus, your crew will realize that they are an important factor in your continuing success. Each of your staffers encounters many people in their life outside of work: all these people deserve a warm thank-you and an acknowledgment that their extra effort is appreciated. And who better to thank them than someone who also deals with the public and knows how important good service is? *

And you could get them to come in more often?

Promote, maintain, and use your want list for items customers are looking for. Can’t fulfill their request in a month or so? Call them and tell them you’ll continue looking if they would like you do (and do try to mention something else that you do have that they might like!) *

And you could tempt them into buying more on each visit?

Imagine the possibilities for increased sales with the same traffic in your store you now have. Examine how many people leave your store without a purchase. Now calculate that if you managed to satisfy the needs of just one in ten of those “walkers”, and sold them just one item… how much more would you sell each day? Exciting, isn’t it? And believe me, those people aren’t “just looking.” All those customers need is a nurturing atmosphere in which to explore, examine, try, and think about what you are offering. *

Then, you’d have enough customers.

 * Just three thoughts out of this TGtbT.com Product for the Professional Resaler.

A Too Good to be Threw Product for the Professional Resaler can be yours PDQ!

From 10 Steps to Build Bigger Sales all the way thru to How to Increase Store Traffic, this TGtbT.com PDF booklet is chock-ful of ideas to increase your bottom line by moving more product every day. Get it in your email Pretty Darn Quick.

 

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If it’s involvement, comments, sharing you want on your business Facebook page… think about (more…)

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As your consignors, sellers, donors tidy up after the holidays, they are faced with the BIG decision: Is this worth keeping ’til next year?

The ugly Christmas sweater, holiday decor, entertaining extras from folding chairs to poinsettia- bedecked table runners. Little velvet dresses and silly family PJs. The Santa that lights up, the twig reindeer.

If their decision is no, they don’t want to keep and store things… and if you want that stuff (keep reading, you will…) … (more…)

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If you started off on the wrong foot, if you’ve gone off on the wrong fork in the road, if you’ve been barking up the wrong tree, how are you going to get back on your business back on track and

how can you have your customers, your clients, your suppliers, your donors behind you, rooting for that change?

Now, there are different reasons why you might want to make a significant change in your consignment, resale or thrift shop. The first of course, is you misjudged your market somehow. The second one is that the market actually changed on you. You may have opened six months ago, you may have opened six years ago or 16 years ago, but your market somehow has changed. So you’re going to have to make a change in the way you run your business. And the third reason that you might want to be looking at changing is because you yourself have changed.

So let’s talk about change, why you need to do it, how are you going to do it, and how you’re going to get everybody on your side when you do it.

Making changes in your resale shop

 

Now, the first: misjudging your market. That’s easy to do. What actually (more…)

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Santra's one tired pup says Auntie Kate of TGtbT.com

Okay, so you haven’t had time to catch your breath yet. There’s hay to make in the holiday sunshine, so schedule that deep breath for a few weeks in the future:

You have business to cultivate!

Here’s money-makers, reputation-polishers, and heck, just 

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Got all your Christmas balls in a row? It’s time to:

Last minute holiday selling checklist

  • Turn your swing shop into a Stocking Stuffer Shop: Pile on the  (more…)

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Need a quick and festive way to use social media to promote customers grabbing some last minute gifts from your shop? Here’s an idea, inspired by Another Season in Waco TX:

Every day, same time, have a Facebook live video of The Great Gift Unboxing!

And the gift? Some sort of sales promotion on some category or item your customers might be needing right now.

Make your Facebook Live Video event over-the-top FESTIVE & FUN, says Auntie Kate of TGtbT.blog

Step One: Tell your followers in every way you have at your disposal that The Great Gift Unboxing starts [day] at [time] and that they should tune in to celebrate, with you, the wonderful styles, selection, and savings you will be presenting (get it?) to them.

Step Two:  Wrap up a variety of boxes in festive paper. Wrap the TOP and the BOTTOM separately… you will want to gracious;ly OPEN the box, not be tearing paper on mic. Pile them all up on whatever your “stage” will be, so you’ll also be able to use signage there saying Tune in or Stop In to see what gift each day will bring to you!

Step Three: Figure out your festive attire: Elf, Santa, and use it every day, even of you switch presenters. Write a simple 2-3 sentence script introducing yourself and your shop, then open the box, pull out the prop or the (fancy of course) scroll announcing the gift, and talk a sentence or two about it… then revert to a prepared closing like That’s today’s gift from MyShop located at … And don’t forget, we’ll be presenting a NEW Great Gift Unboxing holiday gift tomorrow right here on our Facebook page so tune in or stop by to see the surprises we’ll have for you!

Points:

  • Mix it up. Dollars off, percentage off, BOGO, earn an extra punch on thier Frequent Buyer Card, get a small gift with purchase.
  • Make sure the noise of unwrapping doesn’t drown your words out.
  • As always, film in front of your shop name, logo, signage, anything so folks know who’s offering this great deal.

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