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Archive for the ‘Shopkeeping talk’ Category

A happy customer who FOUND something in your consignment or resale shop, from TGtbT.com

Got a camera?

Got happy customers?

You got a recurring topic to post about!

Just (more…)

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Where do you find the best information about your resale business?

Well, in our Products for the Professional Resaler, of course. But there’s another source for great ideas you can adapt to your consignment, resale or thrift shop, and that’s (more…)

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I write a monthly column called Growing Your Business for the NARTS newsletter. One of them was about being a customer who should have gotten a thank-you note but who didn’t, and the not-so-good taste it left in my mouth.

In response to that column, Kerri asked a good question:

I have question for you Kate–how do we decide WHO to send a thank you to–whether it be a gift, a card, a gift card, etc? With an average of around 40-50 sales per day depending on the time of year, how do I decide who to write to? As you said, your purchase might not have been the biggest sale of the day, but it would still be nice to receive something. Any words of wisdom greatly appreciated–thanks!!

My thoughts on the ROI (Return On Investment) of thank-you notes follows. After all, we can’t write thank-you notes to everyone, so where will it (more…)

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Wow, look at these GREAT results, only 40 minutes into a shop’s live Facebook video!

40 minutes into a Facebook video

The shopkeeper wasn’t actually selling, as in “drop your email”… in fact, she wasn’t even mentioning prices of the goods she was selling, but rather showing us some really nice pieces.

I’m guessing she wanted  to spread the word 

(more…)

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Tape a sign like this to your counter/ dressing room walls/ front window… and watch as your customers do just what you asked them too!

Then they have

(more…)

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Is your consignment web site doing its job?I just visited several dozen consignment, resale, and thrift store web sites. You know what I found?

A big ZERO.

For those shops who had (more…)

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If you’re planning your October promotions, it’s a great month for two things: Halloween and Breast Cancer Awareness. Or, as this delightful pumpkin decor suggests, you could combine the two!

Suggestions re Halloween:

Why it’s the most important holiday for resalers

Promote pre-cycling by putting together some of these ideas from your stock  for a whole RACK of eco-friendly costumes. You’re welcome to print this HowToConsign booklet out to have in your shop for customers to read!

Learn to make both Halloween and Christmas money-making seasons in your business

Suggestions re Breast Cancer Awareness Month:

See if you can schedule the mobile mammogram unit in your parking lot. There may be a lot of demand that month, though, so be prepared for some sort of Plan B to benefit your clientele and the less-fortunate in your community.

Bling your Bra is fun, but you need to start working on it now. You can award a prize by getting your customers to vote on their favorites, charging $1 a vote to go to your choice of cancer charity. The winner(s) get shop gift certificates. Google for how others have organized their events fr some great ideas you can adapt.

Collecting bras for the homeless is a simple, reputation-enhancing event. And believe it or not, bras are one of the most-requested clothing items at shelters. Talk to local homeless charities about being a collecting point and find out how they can help you publicize that.

 

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