Posted in Shopkeeping talk, tagged email, web on September 3, 2011| 2 Comments »
Recently, I’ve gotten some emails that show every recipient’s email address out there for anyone to misuse (including one consignment shop which published, in that manner, their complete consignor email list. So any other shop could use it. Ouch.)
While searching (more…)
Posted in Shopkeeping talk, tagged advertising, resale shopkeeping, small business, web on September 2, 2011| 3 Comments »
Now I admit, with almost 1000 blog entries under my belt and on this site, there have been a few clunkers. And some which just didn’t apply to your situation. But still… (more…)
Posted in Shopkeeping talk on September 1, 2011| 1 Comment »
You can get started on a simple kit, then add to it when you have another bit of time. But for heaven’s sake, don’t get caught unprepared when the media discovers you… and don’t let another month go by without planning for some of this most-valuable attention for your business!
WikiHow
eHow
Impress, Educate, Exploit Written for another industry, but this explanation will fire up your creativity!
Does the very idea of talking to a reporter give you the chills? It shouldn’t! Reporters NEED stories to do their jobs. You’re helping them. Get the scoop as written by Sarah Deveau, once a resale shop owner and a PR expert who learned by doing
Grabbing Their Attention: How to Make the Media Love You
Getting on television and radio as a guest is the ultimate validation of your business and an incredible business- and reputation-booster which cannot be bought at any price. It can be done, however, for virtually free. A Too Good to be Threw Product for the Professional Resaler written by Sarah Deveau.
Grabbing Their Attention, a 7-page PDQ, just one of the TGtbT mini-Products, each just $2.39
So, how’s your press kit progressing?
Posted in Shopkeeping talk on September 1, 2011| 4 Comments »
As you are accepting items, don’t neglect the unusual. Everyone likes something different once in a while, and there is a whole group of consumers
funky home-made pottery, or Japanese kimono.
Besides, these items make a great conversation piece in the shop and wonderful newspaper copy for an article on your business!
Never pass up the opportunity to have something unusual in your shop. After all, if your customers wanted to look like everyone else, or have their home look like every other one…
Posted in Shopkeeping talk on August 31, 2011|
A Consignment Information Line, or Hotline, is a wonderful way to assure that (more…)
Too Good to be Threw is the flagship site of the TGtbT Family of Sites for the Professional Resalers
Auntie Kate The Resale Expert 